--- title: "Curves Celebrates 28 Years of Ingenuity and Innovation in the Women’s Fitness Industry" url: https://burnaze.com/article/002bcc17-f031-478d-ac73-2a0ccfa9ca8f source: "Franchising.com" original_url: https://www.franchising.com/news/20201023_curves_celebrates_28_years_of_ingenuity_and_innovation_in_the_womens_fitnes.html category: "Gym & HVLP" industry: "Fitness" segment: "Gym & HVLP" published: 2020-10-23T12:00:00.000Z modified: 2026-11-01T02:31:12.579Z image: https://images.unsplash.com/photo-1534438327276-14e5300c3a48?w=1600&q=80&auto=format&fit=crop --- # Curves Celebrates 28 Years of Ingenuity and Innovation in the Women’s Fitness Industry **TL;DR:** Curves is celebrating 28 years of delivering a fitness solution designed specifically for women and creating entrepreneurial opportunities for women. The company has introduced changes to help existing franchise owners better manage their businesses and improve their members' gym experience. *originally published in Franchising.com on 2020-10-23. [Read the original](https://www.franchising.com/news/20201023_curves_celebrates_28_years_of_ingenuity_and_innovation_in_the_womens_fitnes.html).* ## Story When Holloway took ownership of Curves in North America and Oceania in 2019, she introduced changes to help existing franchise owners better manage their businesses, increase their revenue, and improve their members’ gym experience. Now Curves is offering entrepreneurs new ways to engage with the Curves brand. For franchise owners of local Curves clubs, Holloway’s upgrades include: - State-of-the-Art Operating System - Curves’ partnership with WellnessLiving offers owners an operating system that provides integrated CRM, payment, and member loyalty program tools and enables personalized webpages, reporting, and client communications. **Enhanced Revenue Opportunities** The MyCurves on Demand program replicates the traditional Curves full body workout using a resistance band in place of the club’s circuit equipment for streaming workouts that can be done anytime, anywhere. When COVID-19 forced gyms to close temporarily, the at-home program provided an ongoing revenue stream for owners and a daily workout for Curves members. The MyCurves On Demand + Coaching Membership add-on includes weekly sessions with a Curves Coach. The Curves Health and Wellness Education Series allows Curves Coaches to become health resources in their own communities by delivering the most recent research on important health topics. Courses include dynamic e-leanings, weekly content review, and an extensive library of functional exercises. The Curves Strong (USA & Canada) and Curves Strong AU/NZ (Australia & New Zealand) apps provide Curves members with incentives to upgrade to premium status. **For entrepreneurs looking for a more flexible franchise option, Curves now offers:** - Curves Ambassador Program **Curves On The Go** Certified Curves On The Go Coaches lead group fitness classes at convenient “drop-in”, party, or corporate locations throughout their community. “I started my first Curves franchise at the age of 21, and I want more ambitious entrepreneurs to see Curves as a place to start and grow,” said Holloway. “My advice to aspiring business owners is, ‘It’s never too early or too late to start. Don’t count yourself or your financial situation out before you try. I found a way to make the finances work on my own, even at an early age.’” Curves is famous for its 30-minute fitness circuit, with a Curves Coach at every workout and accountability to stay on track for results. Each 30-minute session provides a fun, fast, and safe workout with strength training, cardio, and stretching. For more information about becoming a Curves franchisee or ambassador, visit their webpage. For 28 years, Curves has been a leader in women’s fitness, helping millions of women get stronger and healthier. Curves mission is to strengthen women by providing fun, fast, and safe programs to help women reach their health and fitness goals. Curves is one of the largest chains of fitness clubs for women in the world, famous for its 30-minute circuit with a coach that works every major muscle group with strength training, cardio and stretching. Curves Specialty Classes/Circuits focus on providing strength, balance, and flexibility through categories like Balance, Body Basics, Cardio, and Boxing. The Curves Nutrition & Weight Management Program promotes balanced and sustainable nutrition education designed to help decrease body fat, increase lean muscle mass, and improve metabolism when followed with the Curves workout. MyCurves On Demand brings the Curves trusted 30-minute workout to your own home. Led by real Curves coaches and developed by Curves program experts, MyCurves On Demand is accessible anytime, anywhere on your favorite smart device. The Curves Health & Wellness Education Series provides members with education on important health topics impacting women of all ages, so they can make improvements for their own health and wellbeing. For more information on any of Curves program offerings, please visit the company website. ## Entities - Franchising.com (publication) - Fitness (sector) - fitness industry (topic) - franchise opportunities (topic) - business management (topic) - women's fitness (topic) - entrepreneurial opportunities (topic) --- Originally reported by Franchising.com (https://www.franchising.com/news/20201023_curves_celebrates_28_years_of_ingenuity_and_innovation_in_the_womens_fitnes.html). Summarized by Burnaze (https://burnaze.com/article/002bcc17-f031-478d-ac73-2a0ccfa9ca8f).