---
title: "New Charcuterie Concept Graze Craze Opens in the Mill District North Amherst, MA"
url: https://burnaze.com/article/0046ef5b-7573-4441-942a-b91b42fcab20
source: "Franchising.com"
original_url: https://www.franchising.com/news/20220602_new_charcuterie_concept_graze_craze_opens_in_the_mill_district_north_amhers.html
category: "Retail"
industry: "Retail"
topics: ["Development & multi-unit"]
published: 2022-06-02T12:00:00.000Z
modified: 2026-11-01T02:07:38.094Z
image: https://images.unsplash.com/photo-1551836022-deb4988cc6c0?w=1600&q=80&auto=format&fit=crop
---

# New Charcuterie Concept Graze Craze Opens in the Mill District North Amherst, MA

**TL;DR:** Graze Craze, a charcuterie concept, has opened a new location in the Mill District North Amherst, MA. The location offers customizable food displays and grazing options, and is owned by Jessica Lavallee.

*originally published in Franchising.com on 2022-06-02. [Read the original](https://www.franchising.com/news/20220602_new_charcuterie_concept_graze_craze_opens_in_the_mill_district_north_amhers.html).*

## Story

Graze Craze specializes in artfully designed, hand-crafted charcuterie boards and boxes featuring customizable food displays that are perfect for grazing - including fresh fruit and vegetables, cheese, gourmet sweets and more. The unique menu features several grazing options fit for any occasion and lifestyle. Whether it’s a formal affair for veggies lovers or a casual get-together with a meat and cheese, low-carb crew, Graze Craze has something to offer for everyone.

Each charcuterie board is beautifully curated by a Grazologist™ - your very own charcuterie concierge - with several different size options from single boxes for the lone grazer, to grazing boards with enough fresh food to feed a party of ten or more.

Jessica Lavallee, owner of Graze Craze’s Amherst location, was seeking a new creative challenge when she discovered the charcuterie franchise. Her passion for cooking and love for the art of entertaining perfectly aligned with Graze Craze’s vision to make every day a special occasion while serving the freshest foods presented in the most beautiful way. With a background in education and strong roots in the community, Jessica plans to use her Graze Craze to support local events and organizations that celebrate educators and students.

“I am my happiest when I’m making food to entertain and engage with others,” said Lavallee. “I’m so excited to have this creative outlet and provide delicious foods, served beautifully to the community that I have called home for 25 years.”

Graze Craze offers free local delivery any day of the week, and the storefront is open for pick-ups from 10 a.m.-6 p.m. Monday through Saturday and 10 a.m. to 3 p.m. on Sunday.

## Entities

- Franchising.com (publication)
- Retail (sector)
- location expansion (topic)
- food delivery (topic)
- Graze Craze (company)
- charcuterie concept (topic)
- Mill District North Amherst (location)
- storefront opening (topic)

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Originally reported by Franchising.com (https://www.franchising.com/news/20220602_new_charcuterie_concept_graze_craze_opens_in_the_mill_district_north_amhers.html). Summarized by Burnaze (https://burnaze.com/article/0046ef5b-7573-4441-942a-b91b42fcab20).