---
title: "GoTo Foods® Names Chief Digital and Development Officers to Strengthen Customer Experience and Franchisee Returns"
url: https://burnaze.com/article/007d9ede-a278-4298-9c76-2373356726fd
source: "Franchising.com"
original_url: https://www.franchising.com/news/20260413_goto_foods_names_chief_digital_and_development_officers_to_strengthen_custo.html
category: "Burger"
industry: "Restaurants"
segment: "Burger"
topics: ["Technology","People"]
published: 2026-04-13T12:00:00.000Z
modified: 2026-11-01T22:32:28.510Z
image: https://images.unsplash.com/photo-1561758033-d89a9ad46330?w=1600&q=80&auto=format&fit=crop
---

# GoTo Foods® Names Chief Digital and Development Officers to Strengthen Customer Experience and Franchisee Returns

**TL;DR:** GoTo Foods has appointed Biplav Misra as Chief Digital Officer and Tatiana Lambert as Chief Development Officer to enhance customer experience and franchisee returns. The appointments aim to accelerate growth and improve unit-level economics across its portfolio.

*originally published in Franchising.com on 2026-04-13. [Read the original](https://www.franchising.com/news/20260413_goto_foods_names_chief_digital_and_development_officers_to_strengthen_custo.html).*

## Story

ATLANTA – GoTo Foods® today announced two strategic executive appointments: Biplav Misra as Chief Digital Officer and Tatiana Lambert as Chief Development Officer. The appointments are designed to accelerate growth by enhancing guest experience, strengthening franchisee returns and improving unit-level economics across its portfolio.

GoTo Foods welcomes Misra as the company’s first Chief Digital Officer. Most recently at Albertsons Companies, he led digital commerce and channel growth across catering, B2B delivery and third-party marketplace platforms, while also directing enterprise-wide transformation including large-scale automation and the buildout of a Global Capability Center. Earlier, he spent nearly a decade at Amazon, where he launched and scaled multiple businesses from the ground up in marketplace categories, including products that grew into billion-dollar programs, and served as the company’s lead for B2C operations during COVID-19 supply disruptions.

In his role as Chief Digital Officer, Misra will build GoTo Foods’ digital capabilities across off-premise, catering and owned and third-party digital channels, with a focus on driving guest frequency, increasing check average and improving unit-level economics. He will establish the digital infrastructure, team and operating model needed to scale these capabilities across all seven brands.

As Chief Development Officer, Lambert will lead development strategy across the portfolio, with a focus on strengthening franchisee returns and improving unit-level economics through disciplined expansion.

Most recently serving as Vice President and U.S. Chief Development Officer at Wendy’s, Lambert led real estate and franchise development, design and construction, franchise recruiting and portfolio optimization. Earlier, she spent 12 years at Yum! Brands in senior U.S. and global development roles for KFC and Pizza Hut, consistently driving disciplined expansion, capital efficiency and improved unit-level returns. She brings over two decades of expertise in real estate development and growth strategy.

“As GoTo Foods enters its next phase, our priority is clear: disciplined growth that enhances the guest experience, strengthens franchisee returns and delivers stronger unit-level economics across the portfolio,” said Omer Gajial, Chief Executive Officer of GoTo Foods. “Biplav and Tatiana bring the leadership to sharpen our digital execution and development strategy, fundamentally strengthening how we grow and creating durable value for our guests, franchisees and brands.”

These appointments reinforce GoTo Foods’ ongoing focus on enhancing guest experience, strengthening franchisee returns and driving disciplined, profitable unit-level growth.

## Entities

- Franchising.com (publication)
- QSR (sector)
- franchise development (topic)
- Wendy's (company)
- Amazon (company)
- Yum Brands (company)
- digital transformation (topic)
- executive appointments (topic)
- GoTo Foods (company)
- unit level economics (topic)
- Omer Gajial (person)
- Biplav Misra (person)

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Originally reported by Franchising.com (https://www.franchising.com/news/20260413_goto_foods_names_chief_digital_and_development_officers_to_strengthen_custo.html). Summarized by Burnaze (https://burnaze.com/article/007d9ede-a278-4298-9c76-2373356726fd).