---
title: "Prime IV Hydration & Wellness Announces Deal for Dallas and Nashville"
url: https://burnaze.com/article/00a570ca-d8b5-4415-aa48-8626ce99e9be
source: "Franchising.com"
original_url: https://www.franchising.com/news/20230406_prime_iv_hydration__wellness_announces_deal_for_dallas_and_nashville.html
category: "Fitness"
industry: "Fitness"
published: 2023-04-06T12:00:00.000Z
modified: 2026-10-31T21:43:13.772Z
image: https://images.unsplash.com/photo-1571902943202-507ec2618e8f?w=1600&q=80&auto=format&fit=crop
---

# Prime IV Hydration & Wellness Announces Deal for Dallas and Nashville

**TL;DR:** Prime IV Hydration & Wellness has announced a deal for new locations in Dallas and Nashville, marking the brand's expansion into the health and wellness category. The Weber family, experienced multi-unit operators, have signed on as area developers for the state of Tennessee and Southwest Florida.

*originally published in Franchising.com on 2023-04-06. [Read the original](https://www.franchising.com/news/20230406_prime_iv_hydration__wellness_announces_deal_for_dallas_and_nashville.html).*

## Story

Johnny Weber, along with his two sons, Cole and Tanner, and their mother Heather, have been involved in the franchise space for over 15 years at this point. Together, they’ve been able to build a successful portfolio that spans a variety of franchise concepts and industries. And though this latest deal marks their official foray into the health and wellness category, they’re thrilled at the opportunity to play an active and direct role in the wellbeing of others.

Their hope is to open the doors of the Frisco location this May, to be closely by Franklin in June. As experienced multi-unit operators, the Weber family has sights set on continuing to grow and develop. They’ve signed on as area developers for the state of Tennessee and Southwest Florida, between Tampa and Naples.

“The first question we ask ourselves prior to getting involved with any brand is whether or not it has the power to positively impact the communities it touches,” Cole Weber shared. “And given the growing public demand not only for the Prime IV brand, but for accessible, holistic health alternatives as a whole, the answer was easy to come to.”

“Building out our footprint in major metropolitan regions is crucial to ensuring as many Americans as possible have the chance to benefit from our line of services,” said Amy Neary, founder and CEO of Prime IV Hydration & Wellness. “The Webers are helping to make that a reality with this deal, and have a depth of franchise experience that make our team confident in what they’ll be able to accomplish for themselves and the Prime IV brand.”

## Entities

- Franchising.com (publication)
- unit expansion (topic)
- Fitness (sector)
- franchise development (topic)
- Tennessee (location)
- Dallas (location)
- health and wellness (topic)
- Nashville (location)
- Prime IV Hydration & Wellness (company)
- Amy Neary (person)
- Southwest Florida (location)

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Originally reported by Franchising.com (https://www.franchising.com/news/20230406_prime_iv_hydration__wellness_announces_deal_for_dallas_and_nashville.html). Summarized by Burnaze (https://burnaze.com/article/00a570ca-d8b5-4415-aa48-8626ce99e9be).