---
title: "Duff’s CakeMix, DIY Cake Decorating Concept, Signs First Franchise"
url: https://burnaze.com/article/00ce4b81-a129-4ccf-bd2b-5577185a5715
source: "Franchising.com"
original_url: https://www.franchising.com/news/20221104_duffs_cakemix_diy_cake_decorating_concept_signs_first_franchise.html
category: "Signs"
industry: "Business Services"
segment: "Signs"
topics: ["Emerging brands"]
published: 2022-11-04T12:00:00.000Z
modified: 2026-11-01T01:06:40.710Z
image: https://images.unsplash.com/photo-1551836022-deb4988cc6c0?w=1600&q=80&auto=format&fit=crop
---

# Duff’s CakeMix, DIY Cake Decorating Concept, Signs First Franchise

**TL;DR:** Duff's CakeMix signed its first franchisees to develop at least three units in the Dallas-Fort Worth area of Texas. The DIY cake decorating studio was founded by Food Network star Duff Goldman.

*originally published in Franchising.com on 2022-11-04. [Read the original](https://www.franchising.com/news/20221104_duffs_cakemix_diy_cake_decorating_concept_signs_first_franchise.html).*

## Story

Irvine, CA - Duff’s CakeMix, the do-it-yourself cake decorating studio founded by Food Network star Duff Goldman, signed it’s first franchisees, Dr. Aliya Sheriff and Shairoz Hooda, to develop at least three Duff’s CakeMix units in the Dallas-Fort Worth area of Texas.

“We are in the experiential retail business and when we saw this opportunity come up – it was a no brainer,” said Sheriff. “We couldn’t be more excited to be the first group to bring this concept to Texas.”

“We are very excited to welcome Dr. Aliya Sheriff and Shairoz Hooda to the Duff’s CakeMix family,” said CEO of Duff’s CakeMix, Pamela Fazio. “Texas is a dynamic fit for our brand and with our new successful franchise partners we know Dallas will be an amazing market for Duff’s CakeMix!”

Duff’s CakeMix was created to inspire guests to feel empowered by utilizing Duff Goldman’s products and ingredients to design their own cake creations.

## Entities

- Franchising.com (publication)
- unit expansion (topic)
- Business Services (sector)
- Dallas-Fort Worth, Texas (location)
- franchise signing (topic)
- diy concept (topic)

---
Originally reported by Franchising.com (https://www.franchising.com/news/20221104_duffs_cakemix_diy_cake_decorating_concept_signs_first_franchise.html). Summarized by Burnaze (https://burnaze.com/article/00ce4b81-a129-4ccf-bd2b-5577185a5715).