---
title: "Jack in the Box Invests in Improving Drive Thru Experience"
url: https://burnaze.com/article/00d6910a-62d7-4019-a02f-d08113c63b7a
source: "1851 Franchise"
original_url: https://1851franchise.com/jack-in-the-box-invests-in-improving-drive-thru-experience-2707469
category: "Burger"
industry: "Restaurants"
segment: "Burger"
published: 2018-08-13T17:12:50.000Z
modified: 2026-11-01T04:08:57.653Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/3f57525c04c92c0297fe30544b1473f04329.jpg
---

# Jack in the Box Invests in Improving Drive Thru Experience

**TL;DR:** Jack in the Box invested $10-15 million over three years to improve its drive-thru experience. The investment will pay for new digital menu boards and infrastructure.

*originally published in 1851 Franchise on 2018-08-13. [Read the original](https://1851franchise.com/jack-in-the-box-invests-in-improving-drive-thru-experience-2707469).*

## Story

Jack in the Box has announced that it will be dedicating between 10 and 15 million dollars per year for the next three years to thoroughly improving its drive-thru experience. According to a recent article in Restaurant Business Online, the brand is launching the initiative because it sees the majority of its sales from drive-thu business. The investment will pay for new digital menu boards, menu-board canopies and revamping the drive-thru infrastructure.

“With the lion’s share of the business going through the drive-thru, that’s the most prudent place to invest. And as we evaluate how the consumer’s behavior is changing, particularly around delivery and app-related purchases, we want to make sure whatever investments we make in the future are actually fulfilling that consumer need,” said CEO Lenny Comma.

## Entities

- 1851 Franchise (publication)
- Restaurants (sector)
- Jack in the Box (company)
- digital menu boards (topic)
- drive-thru experience (topic)
- infrastructure improvement (topic)

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Originally reported by 1851 Franchise (https://1851franchise.com/jack-in-the-box-invests-in-improving-drive-thru-experience-2707469). Summarized by Burnaze (https://burnaze.com/article/00d6910a-62d7-4019-a02f-d08113c63b7a).