---
title: "FSR Magazine: Buffalo Wings & Rings Didn't Survive the Wing Crisis - It Thrived During It"
url: https://burnaze.com/article/00f51e43-fbcc-4f30-b902-43b29417bfa1
source: "1851 Franchise"
original_url: https://1851franchise.com/wingsandrings/fsr-magazine-buffalo-wings-rings-didnt-survive-the-wing-crisis-it-thrived-during-it-2706194
category: "Chicken"
industry: "Restaurants"
segment: "Chicken"
published: 2020-06-22T18:13:00.000Z
modified: 2026-11-01T22:33:48.118Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/a2189d1df6f745ff38690fb4f6ba0b845619.jpg
---

# FSR Magazine: Buffalo Wings & Rings Didn't Survive the Wing Crisis - It Thrived During It

**TL;DR:** Buffalo Wings & Rings, an elevated sports restaurant franchise, thrived during the COVID-19 crisis and reached $100-million in systemwide sales in 2017. The brand expects to grow its restaurant count by 10 percent and sign 10 new franchise deals in 2018.

*originally published in 1851 Franchise on 2020-06-22. [Read the original](https://1851franchise.com/wingsandrings/fsr-magazine-buffalo-wings-rings-didnt-survive-the-wing-crisis-it-thrived-during-it-2706194).*

## Story

Cincinnati-based elevated sports restaurant franchise Buffalo Wings & Rings reached a milestone in 2017, crossing the $100-million in systemwide sales mark for the first time in company history - and did this in a year when chicken-focused restaurants were panicking due to high chicken prices. Recently, FSR Magazine took a look at the brand's success amidst those commodities pressures. "We were just a little bit smarter than the other guys, saying hey, listen, all of these strategies aren’t just going to work out,” Nader Masadeh, CEO of Buffalo Wings & Rings told FSR.

“… It’s our in-depth, in-touch strategy with our consumers and understanding consumer behavior. And sometimes I think that’s where a lot of brands miss the point. They sit in a room and talk about ideas where in reality the execution will fail.

The strategy is as good as the execution and sometimes a lot of brands miss that point. We center all of our decisions through consumer insights and our franchisees, too.” In 2018, Buffalo Wings & Rings expects to grow restaurant count another 10 percent and sign 10 new franchise deals.

## Entities

- 1851 Franchise (publication)
- Restaurants (sector)
- franchise growth (topic)
- restaurant expansion (topic)
- cincinnati (location)
- systemwide sales (topic)
- consumer behavior (topic)

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Originally reported by 1851 Franchise (https://1851franchise.com/wingsandrings/fsr-magazine-buffalo-wings-rings-didnt-survive-the-wing-crisis-it-thrived-during-it-2706194). Summarized by Burnaze (https://burnaze.com/article/00f51e43-fbcc-4f30-b902-43b29417bfa1).