---
title: "Pure Barre Kicks Off 2022 with Lift Tone Burn Challenge"
url: https://burnaze.com/article/0117a9e2-9997-4087-b4d7-6246f053e910
source: "Franchising.com"
original_url: https://www.franchising.com/news/20220104_pure_barre_kicks_off_2022_with_lift_tone_burn_challenge.html
category: "Boutique fitness"
industry: "Fitness"
segment: "Boutique fitness"
published: 2022-01-04T12:00:00.000Z
modified: 2026-11-01T02:09:57.354Z
image: https://images.unsplash.com/photo-1540497077202-7c8a3999166f?w=1600&q=80&auto=format&fit=crop
---

# Pure Barre Kicks Off 2022 with Lift Tone Burn Challenge

**TL;DR:** Pure Barre announced its Lift Tone Burn challenge to help members achieve their 2022 health and wellness goals. The challenge invites new guests and former members to try out a class for free and earn points by completing classes, referring friends, and posting on Instagram.

*originally published in Franchising.com on 2022-01-04. [Read the original](https://www.franchising.com/news/20220104_pure_barre_kicks_off_2022_with_lift_tone_burn_challenge.html).*

## Story

Members can earn points by completing classes, referring friends and family through the national referral page, and posting on Instagram with the hashtag #PureBarreRetail.

On top of the exciting challenge for members, new guests and former members have the opportunity to try out any class for free. To redeem a free barre class, they can sign up online, valid Jan. 3 to Jan. 9. The offer is good to take a Classic, Reform, and Empower class any time by January 31. A Pure Barre class is typically valued between $25 and $35.

"We're so thrilled to jumpstart 2022 with our Lift Tone Burn campaign starting this week," said Regan Stokes, President of Pure Barre. "All month, our goal is to create a positive and welcoming environment for people to get active, work on themselves, and generate a sense of togetherness and community where everyone can work on their fitness goals. We’re sincerely excited to offer new guests and former members a free barre class and hopefully inspire them to take control of their overall health, try a new modality, and reap the incredible benefits of barre."

Offering an effective total body workout focused on low-impact/high-intensity movements that improve strength and flexibility for everybody, Pure Barre has quickly become one of the largest franchised fitness brands in the world.

## Entities

- Franchising.com (publication)
- Fitness (sector)
- Instagram (company)
- health and wellness (topic)
- Pure Barre (company)
- social media promotion (topic)
- fitness challenge (topic)
- franchised fitness (topic)

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Originally reported by Franchising.com (https://www.franchising.com/news/20220104_pure_barre_kicks_off_2022_with_lift_tone_burn_challenge.html). Summarized by Burnaze (https://burnaze.com/article/0117a9e2-9997-4087-b4d7-6246f053e910).