---
title: "Franchisee Spotlight: Joe Roth of The Cleaning Authority"
url: https://burnaze.com/article/017060a7-4d8d-44b8-8f1a-110f9a1d2f63
source: "1851 Franchise"
original_url: https://1851franchise.com/franchisee-spotlight-joe-roth-of-the-cleaning-authority-11191
category: "Cleaning & maid"
industry: "Home Services"
segment: "Cleaning & maid"
published: 2017-03-23T21:16:02.000Z
modified: 2026-11-01T03:08:33.318Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/3ba9df7fcad279715cf1581782ca5e061787.jpg
---

# Franchisee Spotlight: Joe Roth of The Cleaning Authority

**TL;DR:** Joe Roth, a businessman from central Iowa, is launching a new location of The Cleaning Authority franchise to serve the growing demand for convenient home cleaning services in the area. The Cleaning Authority is a proven national brand with over 200 locations.

*originally published in 1851 Franchise on 2017-03-23. [Read the original](https://1851franchise.com/franchisee-spotlight-joe-roth-of-the-cleaning-authority-11191).*

## Story

Joe Roth is a businessman who has lived in central Iowa his entire life. He is married with four children and recently recognized the need to provide local families in Des Moines the convenience of having their homes cleaned. With a growing demographic of families who are always on the go, he is launching The Cleaning Authority to serve central Iowa.

In addition to Joe's background is in management & health insurance, he is also an assistant coach for a local high school boys’ soccer program and volunteers as a rec coach for his children's teams.

What were you doing before partnering with The Cleaning Authority? I grew up in Central Iowa and have lived in the area my whole life. I attended University of Iowa before returning to Central Iowa to pursue a career in the insurance industry. After 15 years in that area, I decided to get involved with small business ownership.

How did you learn about The Cleaning Authority, and what made you ultimately decide to commit? I worked with a broker at FranChoice to help select a franchise that would fit my strengths. I have always been interested in owning a small business, and the broker showed me how the franchise model provides support but also allows for flexibility in my business. The Cleaning Authority’s philosophy aligned with my strengths and interests because of my background working one-on-one with customers as well as doing hiring, coaching, training and sales.

Why is the Des Moines the perfect market for your The Cleaning Authority business? The Cleaning Authority is a proven national brand with presence of more than 200 locations. Since Des Moines has a lot of dual income families who are busy with careers and children, The Cleaning Authority is a much needed service.

Visit the International Franchise Association’s @OurFranchise website for more stories of passionate local franchise owners, employees and their communities.

## Entities

- 1851 Franchise (publication)
- Home Services (sector)
- location expansion (topic)
- International Franchise Association (company)
- The Cleaning Authority (company)
- franchisee spotlight (topic)
- FranChoice (company)
- home cleaning services (topic)
- des moines (location)

---
Originally reported by 1851 Franchise (https://1851franchise.com/franchisee-spotlight-joe-roth-of-the-cleaning-authority-11191). Summarized by Burnaze (https://burnaze.com/article/017060a7-4d8d-44b8-8f1a-110f9a1d2f63).