---
title: "GF podcast: Dr. Sc. Ljiljana Kukec of the Croatian Franchise Association"
url: https://burnaze.com/article/0194dd19-a51a-4078-8f50-cd822017c825
source: "Global Franchise"
original_url: https://www.global-franchise.com/news/gf-podcast-dr-sc-ljiljana-kukec-of-the-croatian-franchise-association
author: "Amanda Peters"
category: "Franchise Industry"
industry: "Franchise Industry"
published: 2021-02-12T13:00:00.000Z
modified: 2026-11-01T22:33:02.179Z
image: https://images.unsplash.com/photo-1551836022-deb4988cc6c0?w=1600&q=80&auto=format&fit=crop
---

# GF podcast: Dr. Sc. Ljiljana Kukec of the Croatian Franchise Association

**TL;DR:** Dr. Sc. Ljiljana Kukec, president of the Croatian Franchise Association, discusses why Croatia is an exciting emerging market for international investment. The country has 85 per cent foreign franchise brands and a prestigious Association in place since 2002.

*By Amanda Peters, originally published in Global Franchise on 2021-02-12. [Read the original](https://www.global-franchise.com/news/gf-podcast-dr-sc-ljiljana-kukec-of-the-croatian-franchise-association).*

## Story

- GF podcast: Dr. Sc. Ljiljana Kukec of the Croatian Franchise…

The president of the Association explains why Croatia should be your next international market

The president of the Association explains why Croatia should be your next international market.

When brands look to enter the European franchise market, they often turn to the likes of the U.K., Germany, or France as first points of contact. However, while these regions are undoubtedly good choices, it would be a mistake to miss out on a potential goldmine of opportunity: Croatia.

With 85 per cent foreign franchise brands, this country’s franchising industry is no stranger to international investment. And with a prestigious Association in place since 2002, the Croatian business community is well versed on all things franchising.

On this episode, we speak with Doctor of Sciences Ljiljana Kukec, PhD, president of the Croatian Franchise Association, about why Croatia remains an exciting emerging market for international investment, and how franchisors should tackle that all important initial market entry.

## Entities

- Franchise Industry (sector)
- Global Franchise (publication)
- international expansion (topic)
- James Fell (person)
- Amanda Peters (person)
- industry trends (topic)
- master franchise investment (topic)

---
Originally reported by Amanda Peters, Global Franchise (https://www.global-franchise.com/news/gf-podcast-dr-sc-ljiljana-kukec-of-the-croatian-franchise-association). Summarized by Burnaze (https://burnaze.com/article/0194dd19-a51a-4078-8f50-cd822017c825).