---
title: "Instagram Debuts New Group Chat Sticker for Stories"
url: https://burnaze.com/article/020c5b51-46ae-4c27-93ba-c75542cc9d38
source: "1851 Franchise"
original_url: https://1851franchise.com/instagram-debuts-new-group-chat-sticker-for-stories-2710401
category: "Technology"
topics: ["Technology","Development & multi-unit"]
published: 2019-07-02T20:15:01.000Z
modified: 2026-11-01T02:30:09.225Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/0c46b8934412cec33c86a21c44e21f648880.jpg
---

# Instagram Debuts New Group Chat Sticker for Stories

**TL;DR:** Instagram introduces a new 'Chat' sticker for Stories, allowing viewers to join direct message conversations tied to the post. The feature enables more authentic connections between friends and brands.

*originally published in 1851 Franchise on 2019-07-02. [Read the original](https://1851franchise.com/instagram-debuts-new-group-chat-sticker-for-stories-2710401).*

## Story

TechCrunch reports that a new “Chat” sticker is debuting on Instagram Stories today that allows a viewer to hop into a direct message (DM) conversation tied to the post. Requests to join the DM group must be approved by the poster.

Instagram’s announcement video highlights examples of ways friends can better connect, from joining a dance crew to attending Max the Cat’s second birthday party. For franchise brands, Stories offer a major opportunity to fold into consumers’ day-to-day lives more authentically. It will be interesting to see how brands invite consumers to “slide into the DMs” with this new feature.

## Entities

- 1851 Franchise (publication)
- General (sector)
- Instagram (company)
- social media feature (topic)
- direct messaging (topic)
- story engagement (topic)

---
Originally reported by 1851 Franchise (https://1851franchise.com/instagram-debuts-new-group-chat-sticker-for-stories-2710401). Summarized by Burnaze (https://burnaze.com/article/020c5b51-46ae-4c27-93ba-c75542cc9d38).