---
title: "Survey: 62% To Celebrate 2024 Halloween"
url: https://burnaze.com/article/0215b497-3afd-4a34-b78f-50187a88b191
source: "Franchising.com"
original_url: https://www.franchising.com/articles/survey_62_to_celebrate_2024_halloween.html
author: "M. Scott Morris"
category: "Specialty retail"
industry: "Retail"
segment: "Specialty retail"
published: 2024-10-28T08:00:00.000Z
modified: 2026-10-31T20:30:09.621Z
image: https://imgs.franchising.com/art/articles/9020_plate.jpg
---

# Survey: 62% To Celebrate 2024 Halloween

**TL;DR:** A survey by Numerator found that 62% of U.S. consumers plan to celebrate Halloween, with top purchases including candy, decorations, and food. The survey also revealed the top planned shopping locations and ways to celebrate Halloween.

*By M. Scott Morris, originally published in Franchising.com on 2024-10-28. [Read the original](https://www.franchising.com/articles/survey_62_to_celebrate_2024_halloween.html).*

## Story

Halloween is quickly approaching, and consumers are decorating their homes, buying candy, and getting ready to go trick-or-treating. Numerator, which tracks purchase data and surveys verified buyers, uncovered the following trends: 62% of U.S.

consumers plan to celebrate Halloween this year. The top purchases will be candy (80%), decorations (48%), food (38%), apparel or costumes (37%), alcoholic beverages (23%), and party supplies (14%). 64% of Halloween celebrators surveyed say they will do most or all of their shopping in-store while only 12% say they will do most or all of their shopping online.

The top planned shopping locations are big box stores like Walmart or Target (60%), grocery stores (44%), discount or dollar stores (35%), online retailers (35%), specialty retailers like Spirit Halloween or Hobby Lobby (18%), and local shops or small businesses (15%). The top ways to celebrate Halloween are decorating (59%), handing out candy (58%), gathering with family and friends (33%), and going (or accompanying someone) trick-or-treating (31%). 83% of decorators plan to use Halloween decorations from past years while 46% plan to purchase new, and 28% plan to make DIY decorations.

In addition, 47% will use fresh or natural decorations like pumpkins or corn stalks, and 15% will use large-scale decorations, like giant skeletons or lawn inflatables. When asked about their Halloween decoration style, nearly half (49%) of consumers described theirs as “fun” followed by “festive” (46%), “cute” (36%), “spooky” (35%), “scary” (19%), and “creepy” (18%). Western consumers are more likely to go spooky with their decorations (42% vs.

35% of all consumers), Southern consumers are more likely to go for fun (53% vs. 49%), and Midwesterners go for festive (53% vs. 46%).

Among generations, Gen Z and Millennials are more likely to go spooky (43% vs. 35%) while Gen X is more likely to go festive (49% vs. 46%).

## Entities

- Franchising.com (publication)
- Retail (sector)
- M. Scott Morris (person)
- Walmart (company)
- Target (company)
- retail sales (topic)
- consumer trends (topic)
- Numerator (company)
- Spirit Halloween (company)
- Hobby Lobby (company)
- halloween shopping (topic)

---
Originally reported by M. Scott Morris, Franchising.com (https://www.franchising.com/articles/survey_62_to_celebrate_2024_halloween.html). Summarized by Burnaze (https://burnaze.com/article/0215b497-3afd-4a34-b78f-50187a88b191).