---
title: "Canadian Franchise Group to Acquire Most of SweetFrog Assets in $35 Million Deal"
url: https://burnaze.com/article/02252f6b-835a-4f28-8898-d7c768af3ae7
source: "1851 Franchise"
original_url: https://1851franchise.com/canadian-franchise-group-to-acquire-most-of-sweetfrog-assets-in-35-million-deal-2707745
category: "Snacks & dessert"
industry: "Restaurants"
segment: "Snacks & dessert"
published: 2018-09-04T18:13:41.000Z
modified: 2026-11-01T02:38:34.743Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/6a6bb96ff28967b30fdba316e2355f8a4529.jpg
---

# Canadian Franchise Group to Acquire Most of SweetFrog Assets in $35 Million Deal

**TL;DR:** A Canadian franchise group, a subsidiary of MTY Food Group Inc., will acquire most of SweetFrog's franchise assets for $35 million. SweetFrog is a frozen yogurt brand with 254 franchised and 78 corporate-owned locations.

*originally published in 1851 Franchise on 2018-09-04. [Read the original](https://1851franchise.com/canadian-franchise-group-to-acquire-most-of-sweetfrog-assets-in-35-million-deal-2707745).*

## Story

A Canadian franchise group will acquire most of the franchise assets of SweetFrog for $35 million, according to an article in the Richmond Times-Dispatch .

Headquartered in Richmond, Virginia, SweetFrog is a frozen yogurt brand with 254 franchised locations and 78 corporate-owned locations, according to the article.

The franchise group making the acquisition is a subsidiary of MTY Food Group Inc., a Montreal-based franchisor whose brands include TCBY Frozen Yogurt, Blimpie and Cold Stone Creamery.

SweetFrog “is an exciting brand serving premium quality frozen yogurt and will fit perfectly within our portfolio of brands,” chief operating officer of MTY Food Group Inc. U.S. operations Jeff Smit said in a statement.

## Entities

- 1851 Franchise (publication)
- Restaurants (sector)
- franchise acquisition (topic)
- Cold Stone Creamery (company)
- TCBY (company)
- frozen yogurt (topic)
- MTY Food Group (company)
- Blimpie (company)
- asset purchase (topic)

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Originally reported by 1851 Franchise (https://1851franchise.com/canadian-franchise-group-to-acquire-most-of-sweetfrog-assets-in-35-million-deal-2707745). Summarized by Burnaze (https://burnaze.com/article/02252f6b-835a-4f28-8898-d7c768af3ae7).