--- title: "Detailed and Creative Approach to Website Development Allows No Limit Agency to Tap into Unrealized Potential and Boost Majestic Star Casino’s Online Presence" url: https://burnaze.com/article/023de274-d3c3-4a18-af67-825c1e414bcd source: "1851 Franchise" original_url: https://1851franchise.com/nolimitagency/detailed-and-creative-approach-to-website-development-allows-no-limit-agency-to-tap-into-unrealized-potential-and-boost-majestic-star-casinos-online-presence-2703737 category: "Emerging" topics: ["Emerging brands"] published: 2017-08-17T16:11:30.000Z modified: 2026-11-01T03:02:52.638Z image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/91be6a7b2ba064782b8afff62aedf51c5806.jpg --- # Detailed and Creative Approach to Website Development Allows No Limit Agency to Tap into Unrealized Potential and Boost Majestic Star Casino’s Online Presence **TL;DR:** No Limit Agency helped Majestic Star Casino boost its online presence through website development, creating a new consumer-facing website that showcases the casino's luxurious atmosphere. The new website uses WordPress and has been well-received by Majestic Star, which continues to work with No Limit Agency for updates. *originally published in 1851 Franchise on 2017-08-17. [Read the original](https://1851franchise.com/nolimitagency/detailed-and-creative-approach-to-website-development-allows-no-limit-agency-to-tap-into-unrealized-potential-and-boost-majestic-star-casinos-online-presence-2703737).* ## Key facts - Majestic Star Casino has 1,900 slots - No Limit Agency redesigned the casino's website - The new website uses WordPress ## Story When Majestic Star Casino first opened up its doors for business in 1996, it set out on a mission to bring the elegance and class of a Las Vegas casino to Gary, Indiana’s up and coming market. Today, two decades later, it’s clear that the brand’s efforts have been successful. With more than 1,900 slots, a selection of numerous upscale restaurants and a hotel with views of Lake Michigan, Majestic Star is consistently setting a new standard for the casino landscape in Gary and the neighboring Chicagoland area. ## Casino Brand Development - The brand had to present itself to prospective guests as a casino that’s ahead of the curve. - In an effort to boost its online image, the brand turned to No Limit Agency for help. “After taking a look at our digital footprint, we realized that our website was incredibly outdated. From the color schemes to its ability to be responsive, we were missing a lot of the key elements that make consumers want to engage with a company,” said Alex Salinas, Majestic Star’s advertising manager. Majestic Star tapped into No Limit Agency’s creative and digital teams to design a new consumer facing website for the casino and its high-end amenities. NLA worked closely with the brand to determine what they wanted and how they could make it a reality, starting with the overall branding that they wanted to project to consumers. “After several conversations and meetings with the Majestic Star team, we were able to get a feel for what their brand is all about. We realized that they were looking to channel the luxurious atmosphere that’s evident in traditional Las Vegas casinos, so we used that theme in everything that we designed,” said Ahmad Yilmaz, No Limit Agency’s senior creative manager. ## Website Design Process No Limit Agency started with the consumer facing side of the website. Beyond creating the overall look and layout that laid the foundation for Majestic Star’s new online presence, NLA also ensured that every image and link associated with the site fit into its new theme. - That meant creating brand new graphic assets and updating the website’s copy. - No Limit Agency even sent a photographer to Majestic Star to capture unique images that specifically aligned with the website’s new design. But No Limit Agency’s work on this project didn’t stop there. In addition to building the aesthetic of Majestic Star’s website from scratch, NLA went above and beyond to ensure that the back end of the site was both operationally sound and easy to navigate. ## Results and Partnership “We couldn’t be happier with the website that No Limit Agency created for us. They checked off every box on our wish list, and even took our original ideas to the next level. Switching over to WordPress, for example, has been incredibly helpful on our end—it’s easy for members of our team to navigate the back end of the site without having to be fully versed in IT,” said Salinas. As digital trends continue to evolve, Majestic Star is committed to staying on the cutting edge of the bustling casino industry. That’s why the brand still turns to No Limit Agency when it needs to make updates to its website. According to Yilmaz, it’s that comprehensive and thorough approach to tackling website development projects that makes NLA’s website development process stand out. “When we bring a client on board to create their new website, we really go the extra mile to learn the ins and outs of their brand. Our goal is to create an overall design experience that’s the perfect combination of design and function—we consider every aspect of a website’s structure,” said Yilmaz. ## Entities - 1851 Franchise (publication) - General (sector) - digital marketing (topic) - website development (topic) - casino brand development (topic) --- Originally reported by 1851 Franchise (https://1851franchise.com/nolimitagency/detailed-and-creative-approach-to-website-development-allows-no-limit-agency-to-tap-into-unrealized-potential-and-boost-majestic-star-casinos-online-presence-2703737). Summarized by Burnaze (https://burnaze.com/article/023de274-d3c3-4a18-af67-825c1e414bcd).