---
title: "BODYBAR Pilates Launches “BODYBAR Does Good” Campaign This November"
url: https://burnaze.com/article/0241d515-94bc-4a10-a2b1-b911dea2e04e
source: "Franchising.com"
original_url: https://www.franchising.com/news/20251104_bodybar_pilates_launches_bodybar_does_good_campaign_this_november.html
category: "Boutique fitness"
industry: "Fitness"
segment: "Boutique fitness"
topics: ["Marketing"]
published: 2025-11-04T12:00:00.000Z
modified: 2026-10-31T17:09:51.378Z
image: https://images.unsplash.com/photo-1507679799987-c73779587ccf?w=1600&q=80&auto=format&fit=crop
---

# BODYBAR Pilates Launches “BODYBAR Does Good” Campaign This November

**TL;DR:** BODYBAR Pilates launches its 'BODYBAR Does Good' campaign in partnership with The Worthy Co., a Fort Worth-based nonprofit, to support survivors of trafficking through job training and employment programs. The campaign features a co-branded candle, with 100% of proceeds benefiting The Worthy Co.

*originally published in Franchising.com on 2025-11-04. [Read the original](https://www.franchising.com/news/20251104_bodybar_pilates_launches_bodybar_does_good_campaign_this_november.html).*

## Story

All BODYBAR Pilates studios will sell a co-branded candle – the BODYBAR x Worthy Co. Candle, IMPACT – with 100% of proceeds benefiting The Worthy Co.’s hands-on job training and employment programs for survivors of trafficking.

Each candle is handcrafted by women employed through the nonprofit social enterprise of The Net, which offers trauma-informed work opportunities, professional skills training, and a pathway toward financial independence. Since 2010, The Net has served more than 1,000 women, helping them rebuild their lives through their three-pronged approach of outreach, advocacy, and enrichment. Through The Worthy Co.

, women are able to rebuild their lives through sustainable employment and community support.

“We’re proud to support The Worthy Co. this fall through our ‘BODYBAR Does Good’ campaign,” said Kamille McCollum, chief brand officer, president, and co-founder, BODYBAR Pilates. “As two great Texas-based brands, we share a mission to empower women of all backgrounds to be the best versions of themselves – whether through fitness or meaningful employment. The Worthy Co. helps women reclaim their strength and futures, and we’re honored to stand beside them now and in the future.”

The IMPACT Candle features santal and amber scents in an iridescent cloud vessel, which will be available for purchase exclusively at BODYBAR Pilates studios nationwide. It’s the perfect holiday gift that gives back, and the studio that sells the most candles will win a professional photoshoot.

“We are so appreciative of BODYBAR’s support as we continue to grow and make a positive impact in women’s lives,” said Melissa Ice, co-founder and chief vision officer, The Worthy Co. “Human trafficking is a pervasive issue, and partnerships like this help us amplify our message: that every woman deserves a second chance and no past is too difficult to overcome. Through this campaign, BODYBAR Pilates is using its platform to elevate survivors’ voices and support us as we create meaningful employment opportunities for them.”

## Entities

- Franchising.com (publication)
- Beauty & Wellness (sector)
- partnership (topic)
- BODYBAR Pilates (company)
- Kamille McCollum (person)
- nonprofit support (topic)
- job training (topic)
- The Worthy Co. (company)
- Melissa Ice (person)
- The Net (company)
- employment programs (topic)

---
Originally reported by Franchising.com (https://www.franchising.com/news/20251104_bodybar_pilates_launches_bodybar_does_good_campaign_this_november.html). Summarized by Burnaze (https://burnaze.com/article/0241d515-94bc-4a10-a2b1-b911dea2e04e).