---
title: "QSR: 6 Tips for Entering a New Market"
url: https://burnaze.com/article/0274b922-db55-4cf3-b6c1-f45cabde9da2
source: "1851 Franchise"
original_url: https://1851franchise.com/qsr-6-tips-for-entering-a-new-market-10386
category: "QSR"
industry: "Restaurants"
segment: "QSR"
published: 2017-02-16T16:11:02.000Z
modified: 2026-11-01T04:12:07.625Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/58f5b7741d1789572c544ee57355b90d507.jpg
---

# QSR: 6 Tips for Entering a New Market

**TL;DR:** Fast-casual brands are expanding into new markets, requiring a methodical approach to ensure sustainable growth and success. Homegrown Sustainable Sandwiches has opened in its second market, San Francisco.

*originally published in 1851 Franchise on 2017-02-16. [Read the original](https://1851franchise.com/qsr-6-tips-for-entering-a-new-market-10386).*

## Story

From the rise in food trucks to an increase in small concepts that serve cuisine mashups for a unique menu, more and more small restaurants are growing and will soon need to decide how they will expand their businesses in a sustainable, methodical fashion. How, where and when these concepts choose to enter new markets will be do or die.

“It’s a lot more multifaceted than it feels when you first go into the project,” Ben Friedman, co-founder and co-CEO of Homegrown Sustainable Sandwiches, told QSR Magazine. His Seattle-based fast-casual brand opened in its second market, San Francisco, last month. “You have to cast a wide net on all the issues you should be thinking about, from policy and real estate to labor and food. A new market touches every aspect of your business, not just real estate or operations.”

## Entities

- 1851 Franchise (publication)
- Restaurants (sector)
- unit expansion (topic)
- QSR Magazine (publication)
- market entry (topic)
- Seattle (location)
- San Francisco, California (location)
- sustainable growth (topic)

---
Originally reported by 1851 Franchise (https://1851franchise.com/qsr-6-tips-for-entering-a-new-market-10386). Summarized by Burnaze (https://burnaze.com/article/0274b922-db55-4cf3-b6c1-f45cabde9da2).