---
title: "Adam Shane of Yoga Joint Joins the Disrupt by Athletech News Podcast"
url: https://burnaze.com/article/0286722c-21d3-433b-bf9e-6455048084fa
source: "Athletech News"
original_url: https://athletechnews.com/adam-shane-of-yoga-joint-joins-the-disrupt-by-athletech-news-podcast/
author: "Collin Helwig"
category: "Boutique fitness"
industry: "Fitness"
segment: "Boutique fitness"
published: 2026-10-27T13:00:00.000Z
modified: 2026-10-31T13:15:46.840Z
image: https://athletechnews.com/wp-content/uploads/2026/10/Product-Spotlight-1-1.webp
---

# Adam Shane of Yoga Joint Joins the Disrupt by Athletech News Podcast

**TL;DR:** Adam Shane, owner and managing director of Yoga Joint, joins the Disrupt by Athletech News podcast to discuss his departure from Barry's and expansion plans for Yoga Joint. Shane and Athletech News founder Edward Hertzman discuss the boutique fitness sector, including market trends and consumer appeal.

*By Collin Helwig, originally published in Athletech News on 2026-10-27. [Read the original](https://athletechnews.com/adam-shane-of-yoga-joint-joins-the-disrupt-by-athletech-news-podcast/).*

## Story

Adam Shane joins the show to discuss his departure from Barry’s and move into New York City with Yoga Joint

In this latest episode of Disrupt by Athletech News, Yoga Joint owner and managing director Adam Shane joins ATN founder and CEO Edward Hertzman to explain the boutique fitness sector — looking at specific markets, pitfalls and its current points of inflection.

Hertzman and Shane also discuss how peer pressure can skew a business owner’s definition of success, why operators need to build around talent and the variability of the industry’s supply and demand ratio. The pair also speak on the consumer appeal of fitness competitions, where Shane’s confidence in Yoga Joint lies and what his expansion plans for the franchise look like.

**Listen to this episode of Disrupt for more on:**

- Predictions for the fitness market in the new year

- Identifying fitness as the newest status symbol

- Hospitality being about consistency

Key Talking Points:

- (0:00 – 2:40) Introductions

- (2:40 – 10:44) Why Adam bet on Yoga Joint

- (10:44 – 15:19) Yoga Joint’s take on hospitality

- (15:19 – 22:23) Growth can be overrated

- (22:23 – 27:17) Nurturing talent while retaining it

- (27:17 – 30:49) What’s ahead for Yoga Joint

- (30:49 – 37:02) What’s coming in 2027

- (37:02 – 40:15) Fitness is about more than being fit

- (40:15 – 41:30) Rapid fire questions and wrap up

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## Entities

- Fitness (sector)
- Athletech News (publication)
- new york (location)
- expansion plans (topic)
- boutique fitness (topic)
- hospitality (topic)
- Collin Helwig (person)
- Barry's (company)
- fitness market (topic)
- Edward Hertzman (person)
- Yoga Joint (company)
- Adam Shane (person)

---
Originally reported by Collin Helwig, Athletech News (https://athletechnews.com/adam-shane-of-yoga-joint-joins-the-disrupt-by-athletech-news-podcast/). Summarized by Burnaze (https://burnaze.com/article/0286722c-21d3-433b-bf9e-6455048084fa).