---
title: "Buffalo Wild Wings Taps Seth Freeman as New CMO"
url: https://burnaze.com/article/02b11a62-426a-4669-975a-068a6fb3cd67
source: "1851 Franchise"
original_url: https://1851franchise.com/buffalo-wild-wings-taps-seth-freeman-as-new-cmo-2707668
category: "Chicken"
industry: "Restaurants"
segment: "Chicken"
topics: ["People"]
published: 2018-08-27T20:15:02.000Z
modified: 2026-11-01T04:08:50.766Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/746ec0f3772ef4dc27f81290c805fd1b5525.jpg
---

# Buffalo Wild Wings Taps Seth Freeman as New CMO

**TL;DR:** Buffalo Wild Wings has appointed Seth Freeman as its new chief marketing officer. Inspire Brands, the parent company of Buffalo Wild Wings, created the position for Freeman.

*originally published in 1851 Franchise on 2018-08-27. [Read the original](https://1851franchise.com/buffalo-wild-wings-taps-seth-freeman-as-new-cmo-2707668).*

## Story

In a new organizational restructuring, Buffalo Wild Wings has appointed experienced franchise industry executive Seth Freeman as its new chief marketing officer in charge of culinary, digital, advertising and guest experience activities. A Restaurant Business Online article noted that Buffalo Wild Wings’ parent company, Inspire Brands, created the position for Freeman, who was overseeing marketing for InterContinental Hotel Group’s franchised systems, Holiday Inn and Holiday Inn Express, in his last role.

Freeman previously worked with Inspire Brands CEO Paul Brown at InterContinental. Inspire’s brand portfolio includes Buffalo Wild Wings, Arby’s and R Taco. It recently acquired full ownership of the Buffalo Wild Wings and Arby’s brands by buying back The Wendy’s Co.’s stake for $450 million.

## Entities

- 1851 Franchise (publication)
- Restaurants (sector)
- Wendy's (company)
- franchise industry (topic)
- Arby's (company)
- Inspire Brands (company)
- Buffalo Wild Wings (company)
- marketing leadership (topic)
- Holiday Inn Express (company)
- cmo appointment (topic)
- Paul Brown (person)
- organizational restructuring (topic)

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Originally reported by 1851 Franchise (https://1851franchise.com/buffalo-wild-wings-taps-seth-freeman-as-new-cmo-2707668). Summarized by Burnaze (https://burnaze.com/article/02b11a62-426a-4669-975a-068a6fb3cd67).