---
title: "Milwaukee Business Journal: WORKOUT ANYTIME Eyes Milwaukee-area Market"
url: https://burnaze.com/article/02bddb0c-b6f7-4b6d-87f4-377e810aeba1
source: "1851 Franchise"
original_url: https://1851franchise.com/milwaukee-business-journal-workout-anytime-eyes-milwaukee-area-market-9350
category: "Gym & HVLP"
industry: "Fitness"
segment: "Gym & HVLP"
published: 2017-01-16T20:15:47.000Z
modified: 2026-11-01T03:10:36.168Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/96c1d81d6a5b2b0db2a48323fc22f0887147.jpg
---

# Milwaukee Business Journal: WORKOUT ANYTIME Eyes Milwaukee-area Market

**TL;DR:** WORKOUT ANYTIME is expanding into the Milwaukee market, which is already saturated with Anytime Fitness and Snap Fitness gyms. The franchise has identified 13 potential locations and is in talks with potential franchisees.

*originally published in 1851 Franchise on 2017-01-16. [Read the original](https://1851franchise.com/milwaukee-business-journal-workout-anytime-eyes-milwaukee-area-market-9350).*

## Story

WORKOUT ANYTIME is gearing up for expansion in Milwaukee, a market already saturated with Anytime Fitness and Snap fitness gyms.

According to The Milwaukee Business Journal, the company's VP of Development Randy Trotter thinks metro Milwaukee is a prime market for WORKOUT ANYTIME because there is no fitness club that offers a value price model as low as WORKOUT ANYTIME.

The franchise has already scoped out 13 potential locations in Milwaukee and is in talks with potential franchisees.

## Entities

- 1851 Franchise (publication)
- unit expansion (topic)
- Fitness (sector)
- franchise development (topic)
- Milwaukee (location)
- Workout Anytime (company)
- Anytime Fitness (company)
- Snap Fitness (company)
- market saturation (topic)

---
Originally reported by 1851 Franchise (https://1851franchise.com/milwaukee-business-journal-workout-anytime-eyes-milwaukee-area-market-9350). Summarized by Burnaze (https://burnaze.com/article/02bddb0c-b6f7-4b6d-87f4-377e810aeba1).