---
title: "Cousins Subs® Launches Round Up Campaign"
url: https://burnaze.com/article/034b9549-7544-44e1-b8c7-ac9e9a37c231
source: "Franchising.com"
original_url: https://www.franchising.com/news/20211001_cousins_subs_launches_round_up_campaign.html
category: "Sandwich & sub"
industry: "Restaurants"
segment: "Sandwich & sub"
topics: ["Marketing"]
published: 2021-10-01T12:00:00.000Z
modified: 2026-11-01T02:12:11.991Z
image: https://images.unsplash.com/photo-1568901346375-23c9450c58cd?w=1600&q=80&auto=format&fit=crop
---

# Cousins Subs® Launches Round Up Campaign

**TL;DR:** Cousins Subs launches a Round Up Campaign to support the Make It Better Foundation through in-store and online donations. The campaign aims to raise funds for various nonprofit organizations and charitable causes.

*originally published in Franchising.com on 2021-10-01. [Read the original](https://www.franchising.com/news/20211001_cousins_subs_launches_round_up_campaign.html).*

## Story

Throughout the month of October, guests are encouraged to round up their in-store check to the nearest dollar in support of the Make It Better Foundation. When guests head online to purchase their meal on the Cousins Subs website or through the Cousins Subs mobile app, they can choose to add a $0.25 or $0.50 donation to their cart. Online patrons can add multiple quantities of each donation to their order to increase their charitable giving.

“The Round Up Campaign is an easy and affordable way for our guests to support their local community,” said Justin McCoy, vice president of marketing at Cousins Subs. “We're calling on Cousins Subs enthusiasts to help us make our communities a better place by rounding up to the nearest dollar or adding a donation to their online order each time they enjoy a meal this month.”

Since the inception of the Make It Better Foundation in 2013, Cousins Subs has made a big difference for those in the communities it calls home in the following ways:

- Granted more than $580,000 to nearly 120 nonprofit organizations that improve health & wellness, youth education and hunger.

- Gifted $300,000 to the Vince Lombardi Cancer Foundation and Starr Children’s Fund to fight cancer.

- Awarded a total of $162,500 in college scholarships to 28 high-school student athletes from across the state of Wisconsin.

## Entities

- Franchising.com (publication)
- Restaurants (sector)
- Cousins Subs (company)
- Justin McCoy (person)
- charity campaign (topic)
- foundation support (topic)
- in-store donations (topic)
- online donations (topic)

---
Originally reported by Franchising.com (https://www.franchising.com/news/20211001_cousins_subs_launches_round_up_campaign.html). Summarized by Burnaze (https://burnaze.com/article/034b9549-7544-44e1-b8c7-ac9e9a37c231).