--- title: "Checkers & Rally's Continues Brand Transformation Across Ohio and Florida" url: https://burnaze.com/article/0398a9eb-5494-4713-985e-5ff55ef40c05 source: "Franchising.com" original_url: https://www.franchising.com/news/20260915_checkers__rallys_continues_brand_transformation_across_ohio_and_florida.html category: "Burger" industry: "Restaurants" segment: "Burger" published: 2026-09-15T12:00:00.000Z modified: 2026-10-31T14:43:23.711Z image: https://imgs.franchising.com/brands/social/checkersdriveinresta.jpg --- # Checkers & Rally's Continues Brand Transformation Across Ohio and Florida **TL;DR:** Checkers & Rally's is reimagining its restaurants across Ohio and Florida as part of its brand transformation, featuring updated logos, modern architecture, and enhanced lighting. The brand is investing in its restaurants to deliver a bold and memorable experience to its guests. *originally published in Franchising.com on 2026-09-15. [Read the original](https://www.franchising.com/news/20260915_checkers__rallys_continues_brand_transformation_across_ohio_and_florida.html).* ## Story As part of its company-wide turnaround, Checkers & Rally's is modernizing restaurants across its system to better serve today's guests while bringing its revitalized brand identity to life. The reimaged restaurants feature the brand's updated logo, modern exterior architecture, enhanced lighting, vibrant murals, and signature design elements that create a bold, contemporary look while delivering a more engaging guest experience. The latest phase of the reimaging initiative includes the following restaurants: - 5895 Karl Road, Columbus, Ohio - 4503 W. Tuscarawas St., Canton, Ohio - 34001 Vine St., Eastlake, Ohio - 3800 South Hamilton Road, Groveport, Ohio - 3955 Salem Ave., Dayton, Ohio - 946 North 21st St., Newark, Ohio - 1454 Parsons Ave Columbus, Ohio - 8800 N. 56th St., Temple Terrace, Florida - 107 W. Waters Ave., Tampa, Florida - 2820 W. Dr. Martin Luther King Jr. Blvd. Tampa, Florida - 1501 U.S. Highway 19, Holiday, Florida - 7604 E Colonia Drive, Orlando, Florida - 5497 SE Abshier Blvd. Belleview, Florida - 100 34th Street S., St. Petersburg, Florida - 1793 Tamiami Trail, Port Charlotte, Florida - 15515 N Dale Mabry Highway, Tampa, Florida - 2919 S Florida Ave. Lakeland, Florida - 9014 State Road, Hudson, Florida - 8602 U.S. Highway 19, Port Richey, Florida - 898 Nova Road, Daytona Beach, Florida "Every restaurant we reimage brings our vision for Checkers & Rally's to life and strengthens the experience we deliver to our guests," said Chris Tebben, CEO of Checkers & Rally's. "We're investing in our restaurants because we believe every guest deserves a bold, memorable experience from the moment they pull into the drive-thru. These updates reflect our commitment to building a stronger brand while creating long-term value for our franchisees.” Checkers & Rally's continues to execute its turnaround strategy by investing in modern restaurant design, simplifying operations, enhancing digital capabilities, and refining the guest experience. Together, these initiatives position the brand to meet evolving consumer expectations while driving sustainable growth across existing and future markets. "Our transformation doesn't stop with new restaurants or new ideas. It continues every time we invest in the communities we already serve," Tebben said. "We'll keep evolving our restaurants, strengthening our operations, and delivering the bold flavors, exceptional value, and convenience that have defined Checkers & Rally's for decades.” Merged in 1999 to form one concept, Checkers & Rally’s primarily operates through a proven franchise model, in which owners benefit from brand recognition, operational support, and marketing resources. Potential franchise prospects can develop on less than half an acre, which is half the size of competing drive-thru concepts. Checkers & Rally’s current strategy is targeting select markets throughout the United States, particularly in South and Central Wisconsin, New Jersey, Pennsylvania, Las Vegas, Florida, and South Carolina. Based in Tampa, Fla., Checkers Drive-In Restaurants, Inc., an iconic and innovative drive-thru restaurant chain known for its bold, craveable food, famous fries, exceptional value, and people-first attitude, operates and franchises both Checkers® and Rally's® restaurants. With almost 700 restaurants and room to grow, Checkers & Rally's is a proven brand with flexible building formats that is aggressively expanding across the country. Checkers & Rally's is dedicated to being a place where franchisees and employees who work hard can create opportunities for themselves, their families, and their communities. In recent years, the brand has earned several of the industry's most prestigious awards, including Franchise Times Top 500, Entrepreneur Top 500, Franchise Business Review’s Top Franchises, Franchise Rock Star, and “Most Profitable Franchises” in 2024. The brand also earned recognition for its best-in-class training and education programs, winning four prestigious Brand Hall Group awards in 2024, and was named one of QSR’s Best Brands to Work For in 2025. To learn more about Checkers & Rally’s franchise opportunities, visit checkersfranchising.com. For more information about Checkers & Rally’s, visit checkers.com. Checkers Drive-In restaurant franchises are small but efficient making our restaurants easy to operate and typically reduced overhead costs. ## Entities - Franchising.com (publication) - QSR (sector) - franchise expansion (topic) - Florida (location) - ohio (location) - qsr industry (topic) - Checkers (company) - Checkers & Rally's (company) - Tampa, Fla. (location) - brand transformation (topic) - restaurant redesign (topic) - Chris Tebben (person) --- Originally reported by Franchising.com (https://www.franchising.com/news/20260915_checkers__rallys_continues_brand_transformation_across_ohio_and_florida.html). Summarized by Burnaze (https://burnaze.com/article/0398a9eb-5494-4713-985e-5ff55ef40c05).