---
title: "Aroma Joe’s Celebrates the 13th Anniversary of Its Signature AJ’s RUSH® Energy Drink with 12 Days of Promotions and Giveaways"
url: https://burnaze.com/article/03a2ba1e-7f27-4b8a-89bb-03161cca9f59
source: "Franchising.com"
original_url: https://www.franchising.com/news/20260317_aroma_joes_celebrates_the_13th_anniversary_of_its_signature_ajs_rush_energy.html
category: "Coffee & tea"
industry: "Restaurants"
segment: "Coffee & tea"
published: 2026-03-17T12:00:00.000Z
modified: 2026-10-31T16:31:27.551Z
image: https://imgs.franchising.com/brands/social/aromajoes.jpg
---

# Aroma Joe’s Celebrates the 13th Anniversary of Its Signature AJ’s RUSH® Energy Drink with 12 Days of Promotions and Giveaways

**TL;DR:** Aroma Joe's is celebrating the 13th anniversary of its AJ's RUSH Energy Drink with 12 days of promotions and giveaways from March 20-31. The celebration includes limited-time deals on RUSH drinks and exclusive contests for customers, particularly AJ's Rewards members.

*originally published in Franchising.com on 2026-03-17. [Read the original](https://www.franchising.com/news/20260317_aroma_joes_celebrates_the_13th_anniversary_of_its_signature_ajs_rush_energy.html).*

## Key facts

- Aroma Joe's celebrates 13th anniversary of AJ's RUSH Energy Drink
- 12 days of promotions and giveaways from March 20-31
- Limited-time deals on RUSH drinks and exclusive contests

## Story

## Anniversary celebration

Running March 20 through March 31, the celebration invites customers to enjoy limited-time deals on their favorite RUSH® drinks while participating in exclusive contests and giveaways both in-store and on social media. The promotion also rewards AJ’s Rewards members with bonus points and special pricing throughout the celebration.

On April 1, the official anniversary date, customers can celebrate with a special: four 24 oz. Secret Menu AJ’s Rush® Energy Drinks for just $13.

## Promotion schedule

The 12-day RUSH® anniversary celebration includes:

- March 20: RUSH® sticker sheet giveaway for the first 50 customers in-store

- March 21: 13x points with purchase of any RUSH® drink (accessible to AJ’s Rewards members)

- March 22: Purchase a 32 oz. RUSH® and be entered to win a $130 AJ’s Rewards gift card

- March 23: BOGO 24 oz. RUSH® (accessible to AJ’s Rewards members)

- March 24: Merch giveaway – AJ’s sweatshirt (social media contest)

- March 25: $3 Green Alien RUSH® (32 oz.) from 12 p.m.–6 p.m. (accessible to AJ’s Rewards)

- March 26: BOGO 32 oz. RUSH® (accessible to AJ’s Rewards members)

- March 27: Purchase a 32 oz. RUSH® and be entered to win a $130 AJ’s Rewards gift card

- March 28: Merch giveaway contest – tote bag and charm (social media)

- March 29: 13x points with purchase of any RUSH® drink (accessible to AJ’s Rewards members)

- March 30: $5 32 oz. RUSH® drink from 12 p.m.–6 p.m. (accessible to AJ’s Rewards members)

- March 31: Merch giveaway contest – custom RUSH® bar (social media)

AJ’s RUSH® Energy Drinks are one of Aroma Joe’s most popular offerings, known for their bold flavors and customizable options. The anniversary celebration encourages longtime fans and new customers alike to experience the brand’s signature beverage while taking advantage of special promotions and rewards.

**WHERE**: Participating Aroma Joe’s locations across Maine, New Hampshire, Massachusetts, Connecticut, Pennsylvania, Rhode Island, New York, and Florida.

Founded in 2000 and headquartered in South Portland, Maine with 134 locations across Maine, New Hampshire, Massachusetts, Pennsylvania, Florida, Rhode Island, Connecticut and New York. Aroma Joe's is a local destination for handcrafted coffee and espresso drinks, unique infused blends, signature AJs RUSH® Energy Drinks and all-day food offerings served in a friendly and upbeat environment. Aroma Joe's is positively impacting people with passion, caring and a commitment to excellence throughout every shop and community.

## Entities

- Franchising.com (publication)
- QSR (sector)
- Florida (location)
- new york (location)
- Pennsylvania (location)
- anniversary celebration (topic)
- massachusetts (location)
- rewards program (topic)
- Connecticut (location)
- limited time offers (topic)
- Rhode Island (location)
- New Hampshire (location)

---
Originally reported by Franchising.com (https://www.franchising.com/news/20260317_aroma_joes_celebrates_the_13th_anniversary_of_its_signature_ajs_rush_energy.html). Summarized by Burnaze (https://burnaze.com/article/03a2ba1e-7f27-4b8a-89bb-03161cca9f59).