---
title: "Surcheros® Announces NIL Deal with Georgia’s Luke Bennett"
url: https://burnaze.com/article/03baa2c7-d841-4d1e-aa5d-540d8e80d21f
source: "Franchising.com"
original_url: https://www.franchising.com/news/20240827_surcheros_announces_nil_deal_with_georgias_luke_bennett.html
category: "Restaurants"
industry: "Restaurants"
published: 2024-08-27T12:00:00.000Z
modified: 2026-10-31T18:40:28.433Z
image: https://images.unsplash.com/photo-1561758033-d89a9ad46330?w=1600&q=80&auto=format&fit=crop
---

# Surcheros® Announces NIL Deal with Georgia’s Luke Bennett

**TL;DR:** Surcheros announces a NIL deal with Georgia's Luke Bennett, featuring two custom menu items with a portion of proceeds donated to DGD Outdoor Adventures Inc. The menu items, the Bennett Burrito and Queso 'Luke's Way', will be available at select Surcheros locations in Georgia from August 26, 2024, through January 2025.

*originally published in Franchising.com on 2024-08-27. [Read the original](https://www.franchising.com/news/20240827_surcheros_announces_nil_deal_with_georgias_luke_bennett.html).*

## Story

A portion of proceeds from sales of both menu items will be donated to DGD Outdoor Adventures Inc., a non-profit organization based in Athens, GA that provides opportunities for underprivileged children in the community to connect with the UGA Football Program through outdoor activities.

“Meeting our guests’ interests and supporting our local communities is at the heart of what we do. With strong roots in Georgia, we’re delighted to connect with our guests in a worthwhile way,” said Luke Christian, Founder and CEO of Surcheros. “We look forward to introducing these new menu items in partnership with Luke while supporting a meaningful cause in our home state.”

The Bennett Burrito and Queso “Luke’s Way” are custom creations inspired by Luke Bennett. These items will be exclusively available for dine-in at Surcheros locations in Athens, Waycross, and Blackshear from August 26, 2024, through the end of January 2025.

The Bennett Burrito features grilled steak, cilantro lime rice, black beans, pico, guacamole, romaine lettuce, cheese, and Surcheros Sauce all wrapped up in a flour tortilla. Guests can also savor Queso “Luke’s Way,” which is filled with ground beef and fresh jalapeños.

“Partnering with Surcheros is an incredible opportunity to celebrate our UGA family and give back to the local community through our work with DGD. I’m excited for fans to try this menu and see the positive impact we can make together,” said Bennett.

## Entities

- Franchising.com (publication)
- Restaurants (sector)
- partnership (topic)
- Georgia (location)
- community support (topic)
- menu items (topic)
- Surcheros (company)
- georgia expansion (topic)
- Luke Christian (person)
- Athens (location)
- nil deal (topic)

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Originally reported by Franchising.com (https://www.franchising.com/news/20240827_surcheros_announces_nil_deal_with_georgias_luke_bennett.html). Summarized by Burnaze (https://burnaze.com/article/03baa2c7-d841-4d1e-aa5d-540d8e80d21f).