--- title: "Utah Native Opens Premium Service Brands’ First ProLift Garage Doors in the State" url: https://burnaze.com/article/03c2257b-20b5-4916-bbbf-ba8cfe422096 source: "1851 Franchise" original_url: https://1851franchise.com/utah-native-opens-premium-service-brands-first-prolift-garage-doors-in-the-state-2716321 category: "Remodel & surfaces" industry: "Home Services" segment: "Remodel & surfaces" topics: ["Development & multi-unit"] published: 2021-07-30T15:10:00.000Z modified: 2026-11-01T02:13:27.276Z image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/15638ecf278982359b7bf5dc6f2fcb141628.jpg --- # Utah Native Opens Premium Service Brands’ First ProLift Garage Doors in the State **TL;DR:** ProLift Garage Doors, a garage door repair franchise under Premium Service Brands, has opened its first location in Utah, owned by franchisee Jared Cobia. Cobia, a Utah native, was drawn to the franchise due to its recession-resistant business model and potential for long-term success. *originally published in 1851 Franchise on 2021-07-30. [Read the original](https://1851franchise.com/utah-native-opens-premium-service-brands-first-prolift-garage-doors-in-the-state-2716321).* ## Story After a record-breaking year in which the franchise sold 13 territories and entered three new states, ProLift Garage Doors, the 30-plus-unit garage door repair franchise under the Premium Service Brands umbrella, has officially come to Utah thanks to franchisee Jared Cobia. Prior to returning home to his native Utah to open the state’s first ProLift Garage Doors in the Utah Valley area of Salt Lake City, Cobia spent six years working in the oil industry in Saudi Arabia. “I’m a born-and-bred Utah local — I grew up in Provo, the town I currently live in, and attended high school and college in the area,” said Cobia. “After graduating from college, I went to Arizona for graduate school, and, immediately upon graduation, I jumped into the corporate world. I began working in the purchasing organization for Ford Motors. After spending six years with Ford, I transitioned into the oil industry and moved to Texas to join Honeywell Oil and Gas. After spending several years with them, an opportunity presented itself to move to Saudi Arabia. In 2014, my family and I made the leap and moved to Saudi Arabia where we lived until 2020.” Once the COVID-19 pandemic hit, Cobia, like so many others, lost his job, and he decided to move with his family from Saudi Arabia back to Utah to be closer to friends and loved ones. After thinking about what career steps to make during this next moment in his life, he decided he wanted to experiment with building and running his own business, and franchising presented itself as an ideal path. “I’ve been aware of franchising for a while, and it seemed like a viable business option because I’d have ownership in a company while also benefiting from the support of a larger network,” Cobia said. “I started looking into various franchise options and siphoning through models that I thought could withstand a recession and still have value.” Cobia initially focused on the restaurant industry but realized it wasn’t the right option due to the challenges of COVID-19. Soon, he came across the burgeoning home services segment. “I decided to start looking into the home services industry because it struck me as an industry that would always be in-demand — people will always need someone to fix their garage door when it jams,” Cobia said. “Whether the economy is up or down, these are basic services that homeowners always require.” When a franchise consultant pointed Cobia to ProLift Garage Doors and Premium Service Brands, he recognized it as a recession-resistant business opportunity that could thrive in Utah. ProLift Garage Doors provides a service that’s needed in any economic climate, positioning franchisees for long-term success in any market. Additionally, as homeowners spent more time at home due to the COVID-19 pandemic, the home services industry continued to thrive, and Prolift Garage Door franchisees have seen 20% year-over-year sales increases in 2020. “Throughout the process, we continued to work with a consultant and spoke with lots of other franchisees to better understand their journey, any struggles they went through and their overall perception of becoming a franchise owner,” Cobia said. “These conversations were invaluable and really solidified my belief that this was the right step.” Some of the other benefits ProLift Garage Doors franchisees enjoy include low overhead costs, high ROI, solid growth potential and brand credibility. Franchisees have the flexibility of operating the scalable business from their home as they leverage a strong infrastructure of support. “ProLift Garage Doors really resonated with me because it was a successful business model offering in-person services that everyday people need,” Cobia said. “It struck me as something that could be a robust long-term business option, and it aligned with the skills and knowledge I already have.” As part of his long-term plan, Cobia says he is looking forward to providing valuable home services to his local community and expanding his reach as a multi-brand owner. “There is a lot of synergy between the different brands within Premium Service Brands, and there is an opportunity to become a multi-brand owner and really dominate your market with a full portfolio of services,” he said. Premium Service Brands offers a roster of franchise opportunities that are specifically designed to complement and integrate with each other — Renew Crew, Rubbish Works, Handyman Pro, Kitchen Wise, 360º Painting and Maid Right. This allows owners to scale their businesses by efficiently adding brands to their portfolios. “Right now, the plan is to focus on getting ProLift off the ground and running, since we just launched earlier this month,” said Cobia. “I also decided to move forward with becoming a 360º Painting owner as well. Once we find success and get into a rhythm, I would be interested in potentially owning another brand within the Premium Service Brands umbrella.” When it comes to advice Cobia has for other entrepreneurs considering franchising, he says it is simple: “Do a lot of research. Talk to other franchise owners and ask the tough questions. It’s important for you to know everything that you need to know outright to decide if this is the right decision for you to move forward.” For those interested in replicating Cobia’s success, Premium Service Brands CDO Iric Wexler says the time has never been better to join ProLift Garage Doors, and the team anticipates four more territories available in the booming Salt Lake City metro area. “As ProLift Garage Doors builds its presence across the country, we are thrilled to enter Utah for the first time, and we look forward to partnering with qualified prospects like Jared who want to bring a valuable business to their community,” he said. *The startup costs for a ProLift Garage Doors franchise range from $103,600 to $143,500. This includes $65,000 that must be paid to the franchisor or affiliate. To learn more about franchising with ProLift Garage Doors, visit:* * ## Entities - 1851 Franchise (publication) - Home Services (sector) - franchise expansion (topic) - home services (topic) - entrepreneurship (topic) - Utah (location) - Premium Service Brands (company) - ProLift Garage Doors (company) - Ford (company) - garage door repair (topic) --- Originally reported by 1851 Franchise (https://1851franchise.com/utah-native-opens-premium-service-brands-first-prolift-garage-doors-in-the-state-2716321). Summarized by Burnaze (https://burnaze.com/article/03c2257b-20b5-4916-bbbf-ba8cfe422096).