---
title: "Beachbody and Myx Fitness to Combine in $3B SPAC Business"
url: https://burnaze.com/article/03ca088b-4fe7-4ff8-9ed5-46dcbf10f0d7
source: "Athletech News"
original_url: https://athletechnews.com/beachbody-and-myx-fitness-to-combine-in-3b-spac-business/
author: "Nick Keppler"
category: "Gym & HVLP"
industry: "Fitness"
segment: "Gym & HVLP"
published: 2021-02-12T20:33:00.000Z
modified: 2026-10-31T18:31:32.917Z
image: https://athletechnews.com/wp-content/uploads/2021/02/beachbody-spac-merger.png
---

# Beachbody and Myx Fitness to Combine in $3B SPAC Business

**TL;DR:** Beachbody, a fitness company, is merging with Myx Fitness, a stationary bike company, in a $3B deal to take Beachbody public. The new entity will be valued at $2.9 billion and listed on the New York Stock Exchange as 'Body'.

*By Nick Keppler, originally published in Athletech News on 2021-02-12. [Read the original](https://athletechnews.com/beachbody-and-myx-fitness-to-combine-in-3b-spac-business/).*

## Key facts

- Beachbody and Myx Fitness merge in $3B deal
- New entity valued at $2.9 billion
- Beachbody to be listed on NYSE as "Body"

## Story

Beachbody, a maker of fitness foods and video content that has transitioned from a troubled past to a swell of success amid the COVID-19-era demand for at-home workouts, is merging with Myx, a stationary bike company, and a financial firm in a complicated maneuver that will take it public.

## Merger details

Participants in the deal announced that the Beachbody Company Group entered into a three-way merger agreement with Myx Fitness Holdings and Forest Road Acquisition Corp., a special purpose acquisition company. Beachbody will emerge as the parent company, with three fitness brands beneath its banner: Myx, Beachbody On Demand (BOD) and Openfit, a preexisting Beachbody subsidy that offers live-streamed classes and remote one-on-one fitness coaching.

The new entity is worth an estimated $2.9 billion. Beachbody’s current leadership — cofounders Carl Daikeler and Jon Congdon — will remains in control. It is the latest chapter in a long, partially sullied history.

Daikeler, seen in the “8 Minute Abs” infomercials in the 1990s, and Congdon founded Santa Monica-based Beachbody in 1998 and found success selling fitness DVDs (including Tony Horton’s various successors to his “Power 90” craze) and trademarked foods like Beachbars and Shakeology.

## Beachbody history

Daikeler credited the company’s success to “walking billboards,” fans who tried to hawk Beachbody merchandise to friends and family. The company launched a multi-level marketing program dubbed Team Beachbody, allowing customers to sign up as “coaches,” a strategy that pushed up Beachbody’s sales but often left the coaches trying to sell DVDs and Beachbars without a profit. A 2018 *Philadelphia Inquirer* investigation found that more than half of all coaches earn nothing and *Cosmopolitan* accused Beachbody of running a “cultish” “pyramid setup.”

Beachbody survived this onslaught of criticism and, sensing the era of fitness DVDs was over, launched its “Beachbody On Demand” subscription service in 2015. Its library of workout videos and programs, worth in $7,000 in DVD prices, was made available for about $100 a year.

## Myx fitness background

MYX, founded in 2016, was also well-positioned at the start of the pandemic. Its stationary bikes start at $1,299 and the initial package includes an exercise bike, touchscreen tablet and heart rate monitor. The company provides a solid option for people who can’t find or afford a Peloton — or weren’t taken by the craze — and want to start stationary biking. MYX sells other exercise equipment and, like every other fitness company, has an app for instruction (though not yet live biking classes, but that seems bound to change with the merger).

The third party in the deal, Forest Road Acquisition Corp. is a “blank check” firm. Such SPACs (special purpose acquisition companies) are financial mechanisms that allow companies to take steps to enter public markets without yet committing to the regulatory complications of making an official initial public offering.

But an IPO will come soon from Beachbody, which the company says will be listed on the New York Stock Exchange with the ticker symbol “Body.”

## Entities

- Fitness (sector)
- Athletech News (publication)
- fitness industry (topic)
- Peloton (company)
- New York Stock Exchange (regulator)
- merger and acquisition (topic)
- Nick Keppler (person)
- Beachbody (company)
- public listing (topic)
- stationary bike market (topic)
- special purpose acquisition company (topic)

---
Originally reported by Nick Keppler, Athletech News (https://athletechnews.com/beachbody-and-myx-fitness-to-combine-in-3b-spac-business/). Summarized by Burnaze (https://burnaze.com/article/03ca088b-4fe7-4ff8-9ed5-46dcbf10f0d7).