---
title: "Daily Memphian: Melting Pot to Open in Memphis"
url: https://burnaze.com/article/03d016ad-42b9-4220-9518-ec3257042f09
source: "1851 Franchise"
original_url: https://1851franchise.com/meltingpot/daily-memphian-melting-pot-to-open-in-memphis-2724526
category: "Casual dining"
industry: "Restaurants"
segment: "Casual dining"
topics: ["Development & multi-unit"]
published: 2023-12-20T19:14:00.000Z
modified: 2026-11-01T02:06:43.678Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/02d829c3761d9e624c5c2e65c84d25f23176.jpg
---

# Daily Memphian: Melting Pot to Open in Memphis

**TL;DR:** Melting Pot, a 93-unit fondue franchise, is planning to open a new location in Memphis, with areas of Massey Creek and Walnut Creek being of particular interest. The brand has a 20-year partnership with St. Jude Children's Research Hospital, which is one of the reasons it is looking to establish a presence in the city.

*originally published in 1851 Franchise on 2023-12-20. [Read the original](https://1851franchise.com/meltingpot/daily-memphian-melting-pot-to-open-in-memphis-2724526).*

## Story

Melting Pot, the 93-unit fondue franchise, is eyeing Memphis for a new location, reported The Daily Memphian. Though the brand is looking at the entire city, the areas of Massey Creek and Walnut Creek are of particular interest, according to Franchise Growth Strategist Collin Benyo.

One of the reasons Melting Pot is looking at Memphis is due to the franchise’s 20-year partnership with St. Jude Children’s Research Hospital through its annual Thanks and Giving campaign.

“Our biggest push to try and get back (to Memphis) is the fact that we are a very big proponent and partners with St. Jude Children’s Hospital,” Benyo said. “We’re just looking to get back to be in [Memphis] because of our connection to everything great that the hospital is doing.”

Additionally, the franchise used a location intelligence platform called SiteZeus that Benyo says determined Memphis was an “incredible market” for the brand.

“We’ve seen the market segmentation that’s [in Memphis] that fits the profile of who we attract most frequently, anonymously, and most frequently and accurately around the United States,” Benyo said.

## Entities

- 1851 Franchise (publication)
- Restaurants (sector)
- franchise growth (topic)
- location expansion (topic)
- partnership (topic)
- Melting Pot (company)
- St. Jude (company)
- market research (topic)
- Memphis (location)
- Collin Benyo (person)

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Originally reported by 1851 Franchise (https://1851franchise.com/meltingpot/daily-memphian-melting-pot-to-open-in-memphis-2724526). Summarized by Burnaze (https://burnaze.com/article/03d016ad-42b9-4220-9518-ec3257042f09).