---
title: "Packed With Purpose: Evive Brands National Conference Helps Underprivileged Seniors"
url: https://burnaze.com/article/03e7141f-ac93-41d3-a541-8d8b734bde61
source: "Franchising.com"
original_url: https://www.franchising.com/news/20240604_packed_with_purpose_evive_brands_national_conference_helps_underprivileged_.html
category: "Senior Care"
industry: "Senior Care"
published: 2024-06-04T12:00:00.000Z
modified: 2026-10-31T18:49:58.189Z
image: https://images.unsplash.com/photo-1450101499163-c8848c66ca85?w=1600&q=80&auto=format&fit=crop
---

# Packed With Purpose: Evive Brands National Conference Helps Underprivileged Seniors

**TL;DR:** Evive Brands' National Conference is helping underprivileged seniors through a partnership with Pajamas for Seniors. The conference, held from June 4-7, includes a charitable endeavor where franchisees aim to collect 500 pairs of pajamas.

*originally published in Franchising.com on 2024-06-04. [Read the original](https://www.franchising.com/news/20240604_packed_with_purpose_evive_brands_national_conference_helps_underprivileged_.html).*

## Story

Traci Duff, Assisted Living Locators Plano Senior Care Advisor, Owner stated, "Our partnership with Pajamas for Seniors allows us to provide direct comfort and support to the seniors in Dallas. These pajama boxes, filled with personal care items, are a small gesture that can make a big difference in their lives.”

Dave Dembinski, Vice President of Operations at Grasons, reflected on the collaborative spirit of the event, "Working alongside Assisted Living Locators and Pajamas for Seniors embodies the Grasons mission of community service and helping families during their transition journey.”

In preparation for the event, Assisted Living Locators and Grasons franchisees engaged in a friendly competition The challenge aimed to collect pajamas and socks, as well as raise funds, with a goal of amassing 500 pairs of pajamas to benefit the seniors.

Ryan Parsons, CEO of Evive Brands, expressed pride in the franchisees' initiative, "Our franchisees' commitment to this cause is a powerful demonstration of Evive Brands' core values in action. We are proud to support Pajamas for Seniors and look forward to making a significant impact for local seniors."

Evive Brands National Conference will be held from June 4-7, at the Fairmont Dallas Hotel, where franchisees will gather to participate in this charitable endeavor, along with dynamic panel discussions, presentations from industry leaders, and networking opportunities.

## Entities

- Franchising.com (publication)
- Senior Care (sector)
- senior care (topic)
- Assisted Living Locators (company)
- franchise conference (topic)
- Grasons (company)
- Evive Brands (company)
- Ryan Parsons (person)
- charitable event (topic)

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Originally reported by Franchising.com (https://www.franchising.com/news/20240604_packed_with_purpose_evive_brands_national_conference_helps_underprivileged_.html). Summarized by Burnaze (https://burnaze.com/article/03e7141f-ac93-41d3-a541-8d8b734bde61).