---
title: "Aussie Pet Mobile rebrands as Bark & Mane"
url: https://burnaze.com/article/0405b7a4-92cf-481e-bc9b-12a3b1861677
source: "Franchise Magazine USA — Pets"
original_url: https://franchisemagazineusa.com/aussie-pet-mobile-rebrands-as-bark-mane/
author: "Andrew Carlo"
category: "Grooming"
industry: "Pets"
segment: "Grooming"
published: 2026-06-18T18:18:03.000Z
modified: 2026-10-31T13:15:35.887Z
image: https://franchisemagazineusa.com/wp-content/uploads/2026/06/BarkandMane-Logo-Main-Street-Green-Lockup.jpg
---

# Aussie Pet Mobile rebrands as Bark & Mane

**TL;DR:** Aussie Pet Mobile, a mobile pet grooming franchise, has rebranded as Bark & Mane after 30 years in business. The rebranding includes a new visual identity and updated digital presence, and is part of the Home Franchise Concepts portfolio of home service companies.

*By Andrew Carlo, originally published in Franchise Magazine USA — Pets on 2026-06-18. [Read the original](https://franchisemagazineusa.com/aussie-pet-mobile-rebrands-as-bark-mane/).*

## Story

Mobile pet grooming franchise Aussie Pet Mobile has unveiled a new brand name and marketing identity.

As it celebrates its 30th anniversary, the franchise will now be known as Bark & Mane. Founded in 1996, Bark & Mane is part of the Home Franchise Concepts portfolio of home service companies.

Bark & Mane said the move includes a modernized visual identity featuring new color graphics that were inspired by neighborhood intersections, which plays on its mobile services.

“With more than 95 million U.S. households owning pets, demand for stress-free, one‑on‑one grooming has never been higher — and that’s what’s driving this transformation,” said Corey Benish, president and CEO of Home Franchise Concepts. “For more than thirty years, this brand has delivered trusted, individualized care to dogs and cats nationwide. As Bark & Mane, we’re strengthening that legacy with an identity that honors our past while supporting the continued success of our customers, groomers, and franchise owners.”

Bark & Mane has more than 450 mobile grooming units and said it it’s an active participant in the American Kennel Club S.A.F.E. certified groomers program for grooming experts.

Other aspects of the new brand rollout include updates to its digital presence along with fresh marketing tools for generating local brand awareness.

Peronalized pet care provided by Bark & Mane includes a Well‑Being WrapUp report that provides pet parents with updates on their pet’s well-being based on the grooming experience. Customers can also enroll in Bark & ManeTain, a recurring appointment program designed to monitor and support healthy skin and coat maintenance.

“Our new tagline, Be Clean, Be Well & Be Loved, reinforces our promise to helping pets thrive and live happier and healthier lives with their families. This rebrand reflects our commitment to the franchisees who have built this brand’s reputation over the years, equipping them with a modernized platform that positions them for continued success and leadership in a growing industry,” said Paul Ebert, group brand president for Bark & Mane, and Home Franchise Concepts sister brands, Lightspeed Restoration and Two Maids. “As we support our existing owners in capturing new opportunities within their markets, we’re also excited to welcome like-minded entrepreneurs who want to join a proven system dedicated to exceptional pet grooming and care.”

Home Franchise Concepts is a subsidiary of JM Family Enterprises and one of North America’s largest franchising systems in the home services industry. Its other brands include Bath Tune-Up, Budget Blinds, Kitchen Tune-Up, Lightspeed Restoration, PremierGarage, The Tailored Closet, and Two Maids.

## Entities

- franchise expansion (topic)
- Franchise Magazine USA (publication)
- Pets (sector)
- Andrew Carlo (person)
- rebranding (topic)
- Home Franchise Concepts (company)
- Aussie Pet Mobile (company)
- JM Family Enterprises (company)
- Paul Ebert (person)
- mobile pet grooming (topic)
- Corey Benish (person)
- American Kennel Club (company)

---
Originally reported by Andrew Carlo, Franchise Magazine USA — Pets (https://franchisemagazineusa.com/aussie-pet-mobile-rebrands-as-bark-mane/). Summarized by Burnaze (https://burnaze.com/article/0405b7a4-92cf-481e-bc9b-12a3b1861677).