---
title: "The Royal Purple: Toppers Pizza Celebrates its Hottest Menu Item on National Topperstix Day"
url: https://burnaze.com/article/0420b94c-f537-49d2-a301-cbca7a4a2340
source: "1851 Franchise"
original_url: https://1851franchise.com/the-royal-purple-toppers-pizza-celebrates-its-hottest-menu-item-on-national-topperstix-day-11876
category: "Pizza"
industry: "Restaurants"
segment: "Pizza"
topics: ["Marketing"]
published: 2017-04-21T22:17:02.000Z
modified: 2026-11-01T03:06:44.148Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/26a10dfd6601e2fed79c5cba91e504d38841.jpg
---

# The Royal Purple: Toppers Pizza Celebrates its Hottest Menu Item on National Topperstix Day

**TL;DR:** Toppers Pizza celebrates National Topperstix Day by offering half off all triple Topperstix, a promotion that started in 2012. The brand sees a significant increase in sales on this day, with around 21,000 orders of Topperstix sold last year.

*originally published in 1851 Franchise on 2017-04-21. [Read the original](https://1851franchise.com/the-royal-purple-toppers-pizza-celebrates-its-hottest-menu-item-on-national-topperstix-day-11876).*

## Story

Toppers Pizza is offering half off all triple Topperstix on 4/20 starting at 4:20 p.m. -- a day where the brand sees a big increase in business; the location on the campus of University of Wisconsin - Whitewater is no exception.

“We pull in a crazy amount of sales,” Toppers Pizza employee Lena Janczak told The Royal Purple. “It’s [April 20] one of the busiest days of the year, it’s right up there with Spring Splash and Homecoming.”

The promotion to offer half off orders of Topperstix started back in 2012, and last year, the brand sold around 21,000 orders Topperstix on 4/20.

“We wanted to reward our fanatics, because it’s one of our biggest sales days each year,” Scott Iverson, vice president of marketing for Toppers Pizza, told The Royal Purple. “We wanted to pick a date that was easily remembered.”

## Entities

- 1851 Franchise (publication)
- Restaurants (sector)
- menu pricing (topic)
- Toppers Pizza (company)
- University of Wisconsin - Whitewater (location)
- sales promotion (topic)
- national topperstix day (topic)

---
Originally reported by 1851 Franchise (https://1851franchise.com/the-royal-purple-toppers-pizza-celebrates-its-hottest-menu-item-on-national-topperstix-day-11876). Summarized by Burnaze (https://burnaze.com/article/0420b94c-f537-49d2-a301-cbca7a4a2340).