---
title: "Which Wich® Superior Sandwiches Launches Wicked Wednesday"
url: https://burnaze.com/article/0437ef31-fe16-4e90-b852-5b0202bb11e5
source: "Franchising.com"
original_url: https://www.franchising.com/news/20200116_which_wichreg_superior_sandwiches_launches_wicked_.html
category: "Sandwich & sub"
industry: "Restaurants"
segment: "Sandwich & sub"
published: 2020-01-16T12:00:00.000Z
modified: 2026-11-01T04:09:50.344Z
image: https://images.unsplash.com/photo-1568901346375-23c9450c58cd?w=1600&q=80&auto=format&fit=crop
---

# Which Wich® Superior Sandwiches Launches Wicked Wednesday

**TL;DR:** Which Wich Superior Sandwiches launches the Wicked Wednesday campaign, offering a $5 Regular Wicked sandwich every Wednesday. The campaign aims to provide fans with a great value and a satisfying meal option.

*originally published in Franchising.com on 2020-01-16. [Read the original](https://www.franchising.com/news/20200116_which_wichreg_superior_sandwiches_launches_wicked_.html).*

## Story

DALLAS (PRWEB) January 15, 2020 - Which Wich Superior Sandwiches, the Dallas-based game-changing sandwich brand with more than 400 locations across the globe, is providing fans of the company’s iconic Wicked even more reason to indulge in 2020 with the Wicked Wednesday campaign. Every Wednesday during the year beginning on January 15, a Regular Wicked will be just $5 for all guests.

“Tacos can have Tuesday. We’re taking Wednesday,” said Jeff Sinelli, founder, CEO and Chief Vibe Officer of Which Wich. “When I first launched Which Wich, every other place was slapping together weak, bland sandwiches and I wanted to provide our guests with something you could really feel in your hands and sink your teeth into. Now, it’s time to make Wednesdays much more wicked.”

The Wicked, one of the very first sandwiches offered by the 15+ year old brand and one of the brand’s most popular Signature items, features turkey, ham, roast beef, pepperoni, and bacon, plus the choice of three cheeses and any additional toppings.

“More than ever, our Which Wich guests are looking for a great value and that’s what we’re giving them with the Wicked Wednesday offer,” said Cherry Hearn, President of Which Wich. “The Wicked is a mouthful but unlike other places, we’re not skimping on what’s between the bread. At just $5 it’s the perfect solution to a big lunch time craving or to grab for a fun and easy Wednesday dinner.”

Which Wich® Superior Sandwiches was founded in Dallas in late 2003 by restaurant entrepreneur, Jeff Sinelli. The national sandwich franchise chain is best known for its customizable sandwiches, creative ordering system, and personalized sandwich bag. In 2019, Entrepreneur Magazine named Which Wich one of its Fastest Growing Franchises and in 2018, Which Wich was ranked as the #9 sandwich brand on the magazine's Top 200 Food and Restaurant Franchises.

In 2017, Which Wich ranked as #9 on Fast Casual's Top 100 Movers and Shakers and landed at #20 on the Franchise Times Fast & Serious list. In 2016, Restaurant Business named Which Wich the first winner of its Future 50 Pacesetter award. Which Wich is the recipient of a Nation’s Restaurant News MenuMasters “Healthful Innovations” award and has been named by Forbes as one of their “30 Best Franchises To Buy.”

## Entities

- Franchising.com (publication)
- Restaurants (sector)
- menu pricing (topic)
- Entrepreneur (publication)
- Nation's Restaurant News (publication)
- Restaurant Business (publication)
- Forbes (company)
- FastCasual (publication)
- qsr (topic)
- Which Wich (company)
- promotional campaign (topic)

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Originally reported by Franchising.com (https://www.franchising.com/news/20200116_which_wichreg_superior_sandwiches_launches_wicked_.html). Summarized by Burnaze (https://burnaze.com/article/0437ef31-fe16-4e90-b852-5b0202bb11e5).