---
title: "Top Takeaways from SOCi's 2024 Consumer Behavior Index"
url: https://burnaze.com/article/04436364-ce8c-4520-aacd-e9c7aa28c3a1
source: "Franchising.com"
original_url: https://www.franchising.com/articles/top_takeaways_from_socis_2024_consumer_behavior_index.html
author: "Eddy Goldberg"
category: "Marketing"
industry: "Business Services"
segment: "Marketing"
topics: ["Technology"]
published: 2024-03-19T08:00:00.000Z
modified: 2026-10-31T20:00:32.075Z
image: https://imgs.franchising.com/art/articles/8426_plate.jpg
---

# Top Takeaways from SOCi's 2024 Consumer Behavior Index

**TL;DR:** SOCi released its 2024 Consumer Behavior Index, highlighting consumer research and preferences. The report identified six top takeaways from a survey of 1,002 U.S. consumers on their online and offline interactions with local businesses.

*By Eddy Goldberg, originally published in Franchising.com on 2024-03-19. [Read the original](https://www.franchising.com/articles/top_takeaways_from_socis_2024_consumer_behavior_index.html).*

## Story

SOCi asked 1,002 U.S. consumers to weigh in on their practices and preferences when interacting online and offline with local businesses.

In “Nurturing the Relationship: Top Takeaways from SOCi’s Consumer Behavior Index,” SOCi asked consumers 1) what sites and apps they use to research and discover local businesses; 2) the peer feedback about businesses that they both use and provide; 3) the importance of open lines of communication between customers and local businesses; and 4) consumer feelings about AI in local marketing. The report identified six top takeaways. Each includes graphics breaking down the responses statistically, along with more-detailed “Findings” and an “Action Item” for local marketers: Takeaway #1: Customers love helpful online profiles Takeaway #2: Search or social?

Learning your customers’ love language Takeaway #3: Consumers love recommendations from peers Takeaway #4: Social is where consumer relationships thrive… or falter Takeaway #5: Bonding through digital communication Takeaway #6: The use of AI is fine, but transparency is key Respondents were equally distributed across the U.S. The gender breakdown was 47% male, 51% female, 1% non-binary, and 1% who preferred not to state a gender.

## Entities

- Franchising.com (publication)
- Business Services (sector)
- Eddy Goldberg (person)
- local marketing (topic)
- consumer behavior (topic)
- SOCi (company)
- ai in marketing (topic)
- online research (topic)

---
Originally reported by Eddy Goldberg, Franchising.com (https://www.franchising.com/articles/top_takeaways_from_socis_2024_consumer_behavior_index.html). Summarized by Burnaze (https://burnaze.com/article/04436364-ce8c-4520-aacd-e9c7aa28c3a1).