---
title: "Toronto Star: International Dairy Queen, Inc. Prepares for Expansion in the Greater Toronto Area"
url: https://burnaze.com/article/044955b8-2e01-43f0-8a3e-855f8c3b04aa
source: "1851 Franchise"
original_url: https://1851franchise.com/toronto-star-international-dairy-queen-inc-prepares-for-expansion-in-the-greater-toronto-area-11427
category: "Snacks & dessert"
industry: "Restaurants"
segment: "Snacks & dessert"
topics: ["Development & multi-unit"]
published: 2017-03-29T22:17:01.000Z
modified: 2026-11-01T03:08:15.835Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/c98da86896358ac02d3a380498f839a15996.jpg
---

# Toronto Star: International Dairy Queen, Inc. Prepares for Expansion in the Greater Toronto Area

**TL;DR:** Dairy Queen plans to more than double its Grill & Chill concept locations in the Greater Toronto Area over the next several years. The expansion is expected to drive sales for the brand.

*originally published in 1851 Franchise on 2017-03-29. [Read the original](https://1851franchise.com/toronto-star-international-dairy-queen-inc-prepares-for-expansion-in-the-greater-toronto-area-11427).*

## Story

According to Director of Franchise Development Chris Falle, Dairy Queen’s Grill & Chill concept has plans to more than double in the GTA over the next several years.

The article also quotes Robert Carter, executive director of food service at market research firm NPD Group, who said that Dairy Queen's Grill & Chill model expansion is a great move for the brand.

Said Carter, “They’re getting good traction with the Grill & Chill concept and it’s helping to drive sales."

The story goes on to detail the Grill & Chill concept and menu, while mentioning other target markets for the brand.

## Entities

- 1851 Franchise (publication)
- Restaurants (sector)
- unit expansion (topic)
- Dairy Queen (company)
- market research (topic)
- Greater Toronto Area (location)
- menu concept (topic)

---
Originally reported by 1851 Franchise (https://1851franchise.com/toronto-star-international-dairy-queen-inc-prepares-for-expansion-in-the-greater-toronto-area-11427). Summarized by Burnaze (https://burnaze.com/article/044955b8-2e01-43f0-8a3e-855f8c3b04aa).