---
title: "Data First, Act Second"
url: https://burnaze.com/article/049f0410-34ad-4d02-b30c-543e194abd6a
source: "1851 Franchise"
original_url: https://1851franchise.com/data-first-act-second-7505
category: "Restoration"
industry: "Home Services"
segment: "Restoration"
topics: ["Emerging brands"]
published: 2016-11-10T00:19:01.000Z
modified: 2026-11-01T03:14:54.588Z
image: https://images.unsplash.com/photo-1556761175-b413da4baf72?w=1600&q=80&auto=format&fit=crop
---

# Data First, Act Second

**TL;DR:** AdvantaClean's CEO Jeff Dudan shares the company's best practices for social media marketing and the importance of community. AdvantaClean has grown to over 225 territories operating in 33 states since beginning franchising in 2009.

*originally published in 1851 Franchise on 2016-11-10. [Read the original](https://1851franchise.com/data-first-act-second-7505).*

## Story

Social Geek Radio host Jack Monson was joined by Jeff Dudan, CEO AdvantaClean franchise system. Jeff shared the importance of community and AdvantaClean's best practices with social media marketing.

"My journey as an entrepreneur began during college when I started a summer business painting student housing, quickly becoming the largest painter town. Upon graduation from Appalachian State University, the painting business was transitioned to family members.

In 1994, we responded to the aftermath of Hurricane Andrew in South Florida, leading to the foundation the business which would one day become AdvantaClean.

As the nation's leading provider of Light Environmental Services™, AdvantaClean began franchising in 2009 and has grown to over 225 territories operating in 33 states.

AdvantaClean perpetuates a value based culture where respect, resolution, growth, learning, and servant leadership which are fundamental to the way we interact with one another, and our customers.

Since the beginning, AdvantaClean and its employees made it a practice to step up and help those who need of their services, regardless of financial status.

In January of 2016, AdvantaClean signed a national strategic partnership with St. Jude’s Children’s Hospital in an effort support their cause, and expand our impact to more families in need, when they need it the most."

## Entities

- 1851 Franchise (publication)
- franchise growth (topic)
- Home Services (sector)
- partnership (topic)
- community involvement (topic)
- social media marketing (topic)
- philanthropy (topic)
- St. Jude (company)
- Jack Monson (person)
- AdvantaClean (company)
- Jeff Dudan (person)

---
Originally reported by 1851 Franchise (https://1851franchise.com/data-first-act-second-7505). Summarized by Burnaze (https://burnaze.com/article/049f0410-34ad-4d02-b30c-543e194abd6a).