---
title: "Edible enters the floral market with the launch of FruitFlowers"
url: https://burnaze.com/article/04bc98f9-867f-4328-be6f-69673a53bc24
source: "Global Franchise"
original_url: https://www.global-franchise.com/news/edible-enters-the-floral-market-with-the-launch-of-fruitflowers
author: "Kieran M"
category: "Retail"
industry: "Retail"
published: 2020-08-26T09:40:00.000Z
modified: 2026-11-01T22:33:02.091Z
image: https://images.unsplash.com/photo-1507679799987-c73779587ccf?w=1600&q=80&auto=format&fit=crop
---

# Edible enters the floral market with the launch of FruitFlowers

**TL;DR:** Edible, a fresh fruit arrangement franchise, is expanding its portfolio with the introduction of FruitFlowers, a new floral offering. The brand trialed this initiative over Mother's Day weekend in 144 select locations and pre-sold more than 80% of its flowers within days.

*By Kieran M, originally published in Global Franchise on 2020-08-26. [Read the original](https://www.global-franchise.com/news/edible-enters-the-floral-market-with-the-launch-of-fruitflowers).*

## Story

The fresh fruit arrangement franchise is expanding its portfolio with the introduction of a new floral offering

The fresh fruit arrangement franchise is expanding its portfolio with the introduction of a new floral offering.

Edible , the world’s largest franchisor of stores offering all-natural fruit snacks, chocolate-dipped treats, and fresh fruit arrangements, is now adding to its selection with the introduction of FruitFlowers.

This diversification will allow customers to order fresh cut flowers alongside their regular items, which have been cut and sent from farms directly to Edible stores. This initiative was trialed over Mother’s Day weekend in 144 select Edible locations, and the brand pre-sold more than 80 per cent of its flowers within days.

“Edible continues to innovate how we help customers celebrate all of life’s special occasions, and today that includes fresh flowers alongside our popular signature treats,” said Edible president and COO Cheikh Mboup . “What makes FruitFlowers so appealing to consumers with distinctive tastes, is that Edible is the only brand to provide a fresh flower and dipped-fruit bundle using real chocolate.”

FruitFlowers can be purchased as individual bright floral bouquets, or paired with Edible’s 12-count box of fresh dipped fruit to create a unique gift. These can then be ordered for either curbside pickup or delivery.

## Entities

- unit expansion (topic)
- Retail (sector)
- Global Franchise (publication)
- Kieran M (person)
- James Fell (person)
- Edible Brands (company)
- portfolio expansion (topic)
- floral market (topic)

---
Originally reported by Kieran M, Global Franchise (https://www.global-franchise.com/news/edible-enters-the-floral-market-with-the-launch-of-fruitflowers). Summarized by Burnaze (https://burnaze.com/article/04bc98f9-867f-4328-be6f-69673a53bc24).