---
title: "Watch Now: DISRUPT Business of Franchising Content"
url: https://burnaze.com/article/04fc351a-3b8e-4279-ad39-d515c712da40
source: "Athletech News"
original_url: https://athletechnews.com/disrupt-business-of-franchising-videos/
category: "Fitness"
industry: "Fitness"
published: 2025-05-04T21:55:51.000Z
modified: 2026-10-31T17:02:19.934Z
image: https://athletechnews.com/wp-content/uploads/2024/12/shutterstock_2481117727.webp
---

# Watch Now: DISRUPT Business of Franchising Content

**TL;DR:** Franchising remains a crucial part of the fitness and wellness industry, with top brands and executives discussing how to create a winning franchise concept and scale domestically and internationally. Athletech News' DISRUPT video series features discussions on various topics, including attracting high-quality franchisees and navigating the real estate market.

*originally published in Athletech News on 2025-05-04. [Read the original](https://athletechnews.com/disrupt-business-of-franchising-videos/).*

## Story

Franchising remains the lifeblood of the fitness and wellness industry.

As part of DISRUPT, Athletech News’ can’t-miss video series, we invited top brands, executives and experts to discuss all things franchising, including how to create a winning fitness and wellness franchise concept, how to scale your brand domestically and internationally, and what to watch for as the space evolves and adapts to new trends and consumer preferences.

Topics of discussion included how to attract high-quality franchisees, navigating the current fraught real estate market, and whether to expand internationally.

In case you missed any DISRUPT 2024 business of franchising videos, ATN is sharing them here for your viewing pleasure. Sit back, relax and enjoy the content!

**Rebuilding a Giant: F45 CEO Tom Dowd Talks Turnaround**

- Tom Dowd, CEO, F45 Training Group (F45 Training, FS8 Pilates, VAURA Pilates)

- Edward Hertzman, Athletech News

**The Golden Touch: HQ’s Role in Scaling Culture & Community**

- Amber Burkk, COO, Burn Boot Camp

- Sarah Luna, President, Xponential Fitness

- Mike Tan, Consultant, SWTHZ

- Brandon Cullen, Co-Founder and Chief Concept Officer, MADabolic

- *Moderated by Edward Hertzman, Athletech News*

**How To Take Your Franchise Brand Global: Licensing, Tech & More**

- Jonathan (JJ) Gantt, Co-CEO, Barry’s

- Massi Sardi, VP of Partnerships, Wellhub

- Christophe Collinet, Chief Commercial Officer, LifeFit Group

- Ieuan Owen, Chief Revenue Officer, Xplor Technologies

**From Broken to Bulletproof: How Corporate Best Practices Transform Franchise Real Estate**

- Jay Siano, Co-Founder and CEO, SABRE

- Douglas Jerum, Principal, SABRE

- Cody Patrick, Co-Founder and CEO, SWEAT440

**A Behind The Scenes Understanding of The Business of Franchising**

- Jon Canarick, Managing Partner, North Castle Partners

- Marc Magliacano, Managing Partner, L Catterton Flagship Fund

- Robbie Shapiro, Managing Director, York Capital Management

- *Moderated by Rick Caro, President, Management Vision*

**Selling in a Crowded Market**

- Chris Appiah, Founder and CEO, The Sales Arms

- Miya El-Masri, Co-Owner, The DRIPBaR San Angelo

- Lisa Pantaleo, Studio Owner, barre3 Long Island City

- Joshua El-Masri, Co-Owner, The DRIPBaR San Angelo

- Alex Eliades, Director of Sales & Site Performance, The DRIPBaR

- *Moderated by Tricia Madden, Fit Pro Programming / IDEA World*

## Entities

- Fitness (sector)
- franchising (topic)
- Athletech News (publication)
- brand expansion (topic)
- fitness industry (topic)
- Xponential Fitness (company)
- wellness industry (topic)
- real estate market (topic)
- F45 Training (company)
- Burn Boot Camp (company)
- Tom Dowd (person)
- Sarah Luna (person)

---
Originally reported by Athletech News (https://athletechnews.com/disrupt-business-of-franchising-videos/). Summarized by Burnaze (https://burnaze.com/article/04fc351a-3b8e-4279-ad39-d515c712da40).