---
title: "Sparkle Grooming reaches three-unit agreement in Jacksonville"
url: https://burnaze.com/article/050b31ed-1a12-45b6-bfa3-42869702ceae
source: "Franchise Magazine USA"
original_url: https://franchisemagazineusa.com/sparkle-grooming-reaches-three-unit-agreement-in-jacksonville/
author: "Andrew Carlo"
category: "Grooming"
industry: "Pets"
segment: "Grooming"
published: 2025-11-27T14:12:27.000Z
modified: 2026-11-01T01:01:08.591Z
image: https://franchisemagazineusa.com/wp-content/uploads/2025/11/Sparkle_Grooming_Corp_Expands_into_Jacksonville_With_New_Multi_Unit_Franchisee.jpg
---

# Sparkle Grooming reaches three-unit agreement in Jacksonville

**TL;DR:** Sparkle Grooming Co. has awarded a three-unit development agreement to Dr. Natalie Blum, a regional entrepreneur, to expand in Jacksonville, Florida. Sparkle Grooming Co. continues to pursue national growth, having awarded over 300 licenses as of August.

*By Andrew Carlo, originally published in Franchise Magazine USA on 2025-11-27. [Read the original](https://franchisemagazineusa.com/sparkle-grooming-reaches-three-unit-agreement-in-jacksonville/).*

## Story

Sparkle Grooming Co., the dog grooming franchise with a focus wellness, is expanding in Jacksonville, Florida.

The franchise announced that it has awarded a three-unit development agreement to a regional entrepreneur, Dr. Natalie Blum, D.C. The new Sparkle franchisee is a seasoned business owner with 17 years of experience owning and operating multiple personal injury chiropractic clinics.

Additionally, Blum has transitioned from practitioner to multi-location operator while gaining extensive real estate experience.

“The need for accessible, consistent, and professional dog grooming is obvious,” said Blum. “Sparkle’s systems, leadership, and franchise experience give me full confidence in the brand, and I cannot wait to bring it to the pet parents of Jacksonville.”

Sparkle Grooming Co. said it continues to “set a new standard in pet care” through a modern and wellness-focused approach to dog grooming. For franchisees, Sparkle notes that it provides a scalable model backed by seasoned franchising executives and a deep support infrastructure.

“Nathalie’s operational experience and passion for bringing high-quality care to her community make her a strong fit for our franchise family,” said Joe Aeppli, co-founder and chief operating officer of Sparkle Grooming Co.. “We’re thrilled to welcome her to the Sparkle pack and excited to continue to grow our pawprint into communities like Jacksonville.”

Sparkle continues to pursue national growth and has awarded well over 300 licenses as of August. In the past few months, Sparkle has announced new franchise agreements for the Atlanta market, Missouri, and Texas.

## Entities

- unit expansion (topic)
- Franchise Magazine USA (publication)
- Pets (sector)
- franchise agreement (topic)
- Andrew Carlo (person)
- pet care (topic)
- Jacksonville, Florida (location)
- Sparkle Grooming (company)
- Joe Aeppli (person)
- Dr. Natalie Blum (person)

---
Originally reported by Andrew Carlo, Franchise Magazine USA (https://franchisemagazineusa.com/sparkle-grooming-reaches-three-unit-agreement-in-jacksonville/). Summarized by Burnaze (https://burnaze.com/article/050b31ed-1a12-45b6-bfa3-42869702ceae).