---
title: "Shuckin' Shack On Track For One of Its Strongest Years of Franchise Development; Nears Its Goal of Crossing 23 Locations by 2022"
url: https://burnaze.com/article/05f16734-0cfc-4ec9-b828-d16b331b5d66
source: "1851 Franchise"
original_url: https://1851franchise.com/shuckinshack/shuckin-shack-on-track-for-one-of-its-strongest-years-of-franchise-development-nears-its-goal-of-crossing-23-locations-by-2022-2717134
category: "Restaurants"
industry: "Restaurants"
topics: ["Development & multi-unit"]
published: 2021-11-10T12:07:00.000Z
modified: 2026-11-01T02:12:33.243Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/db0a26d9b2ced22b3a5eddf365d0ed545735.jpg
---

# Shuckin' Shack On Track For One of Its Strongest Years of Franchise Development; Nears Its Goal of Crossing 23 Locations by 2022

**TL;DR:** Shuckin' Shack is on track to close 2021 with its strongest franchise and consumer sales numbers in its history, driven by demand for ethically sourced seafood. The brand aims to have 23 locations open or under lease terms by early 2022.

*originally published in 1851 Franchise on 2021-11-10. [Read the original](https://1851franchise.com/shuckinshack/shuckin-shack-on-track-for-one-of-its-strongest-years-of-franchise-development-nears-its-goal-of-crossing-23-locations-by-2022-2717134).*

## Story

For Shuckin’ Shack, the 16-unit seafood franchise, 2021 is proving to be one of the brand’s best sales years to date. Currently, the franchise is on pace to close out 2021 with the strongest franchise and consumer sales numbers in its history.

As the demand for ethically and locally sourced oysters and seafood continues to grow among customers across the country, Shuckin’ Shack has reaped the benefits and experienced higher sales system-wide. What’s more, by offering food that isn’t readily available for most customers at home, the emerging franchise has established itself as a uniquely powerful concept that’s poised for growth in new markets nationwide.

“We’re currently on pace to surpass our franchise sales goals for 2021 and will likely grow our network to include 23 locations open or under lease terms by early 2022,” said Jonathan Weathington, Shuckin’ Shack’s CEO. “Our pipeline is incredibly strong and I expect Shuckin’ Shack to double in size as a franchise within the next several years. Given the shutdowns and setbacks that we experienced at the beginning of 2020, that growth and momentum is truly remarkable.”

In Q3 of 2021, Shuckin’ Shack received more than 900 franchise leads from interested franchise candidates, an 11% increase over Q2 of this year and a 70% increase over franchise leads in Q1 of 2021. Now, in Q4, Shuckin’ Shack is on track to welcome four new franchisees into the system by the end of the year and plans to open its newest location in West Ashley, South Carolina next month.

“The momentum that we have seen this year is a huge indicator of the growth that we plan to continue in 2022,” said Weathington. “We’re closing out the year with the strongest pipeline we’ve ever had and we’re incredibly optimistic about what 2022 and the next couple of years have in store for the growth of the franchise.”

Shuckin' Shack Oyster Bar grew out of a vision for a local establishment that would appeal to families of all ages. A place where friends and family can enjoy fresh, delicious meals and creative cocktails in an environment that exudes relaxation. Shuckin' Shack offers its guests a "lifestyle experience” in addition to exceptional seafood.

The brand started as a 900-square-foot shack in Carolina Beach, North Carolina, in 2007 and began franchising in 2014. Today, Shuckin' Shack has grown to 16 locations across five states, and soon to be six, with several more locations slated to open by the end of 2021.

## Entities

- 1851 Franchise (publication)
- Restaurants (sector)
- unit expansion (topic)
- franchise development (topic)
- Shuckin' Shack (company)
- Jonathan Weathington (person)
- Shuckin' Shack Oyster Bar (company)
- seafood sales (topic)

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Originally reported by 1851 Franchise (https://1851franchise.com/shuckinshack/shuckin-shack-on-track-for-one-of-its-strongest-years-of-franchise-development-nears-its-goal-of-crossing-23-locations-by-2022-2717134). Summarized by Burnaze (https://burnaze.com/article/05f16734-0cfc-4ec9-b828-d16b331b5d66).