---
title: "Food Chains Swapping Discounts for Better Brand Experience: Analysis"
url: https://burnaze.com/article/05f5f7c6-9593-46e6-b249-e99f02d46022
source: "1851 Franchise"
original_url: https://1851franchise.com/food-chains-swapping-discounts-for-better-brand-experience-analysis-2708066
category: "Mexican"
industry: "Restaurants"
segment: "Mexican"
published: 2018-10-04T14:09:24.000Z
modified: 2026-11-01T02:37:03.776Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/a54c6096937a6e097dc51d79e2fd58805245.jpg
---

# Food Chains Swapping Discounts for Better Brand Experience: Analysis

**TL;DR:** Taco Cabana is scaling back its discount and coupon programs to focus on providing higher-quality food and a better brand experience. The move has prompted more traffic, according to a QSR Magazine report.

*originally published in 1851 Franchise on 2018-10-04. [Read the original](https://1851franchise.com/food-chains-swapping-discounts-for-better-brand-experience-analysis-2708066).*

## Story

A taco brand is scaling back significantly on its discount and coupon programs in favor of becoming a more premium brand, according to a QSR Magazine report .

Taco Cabana wants instead to focus on providing higher-quality food that will provide customers with a better brand experience, and the move has prompted more traffic, according to the article.

“We really worked to just get away from sending out those mailers like you get at Arby’s,” Taco Cabana president Chuck Locke said, according to the article. “A lot of Taco Cabana’s guests would learn to live and wait for those.”

## Entities

- 1851 Franchise (publication)
- Restaurants (sector)
- QSR Magazine (publication)
- Arby's (company)
- Taco Cabana (company)
- menu quality (topic)
- brand experience (topic)
- discount programs (topic)
- premium brand (topic)

---
Originally reported by 1851 Franchise (https://1851franchise.com/food-chains-swapping-discounts-for-better-brand-experience-analysis-2708066). Summarized by Burnaze (https://burnaze.com/article/05f5f7c6-9593-46e6-b249-e99f02d46022).