---
title: "Long-Time Home Care Franchisee Takes on New Venture with TruBlue"
url: https://burnaze.com/article/05ff0ac7-7593-4d45-b30f-637264c17ba1
source: "1851 Franchise"
original_url: https://1851franchise.com/trubluehomeserviceally/long-time-home-care-franchisee-takes-on-new-venture-with-trublue-2721916
category: "Home Services"
industry: "Home Services"
published: 2023-04-06T15:10:00.000Z
modified: 2026-11-01T02:07:55.820Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/077e0278a55b2eda11240bd235db6b903048.jpg
---

# Long-Time Home Care Franchisee Takes on New Venture with TruBlue

**TL;DR:** Vince Maffeo, a long-time Comfort Keepers franchisee, has signed on to open his own TruBlue Total House Care franchise in Modesto, California. Maffeo will continue to operate Comfort Keepers in addition to his new ownership of TruBlue.

*originally published in 1851 Franchise on 2023-04-06. [Read the original](https://1851franchise.com/trubluehomeserviceally/long-time-home-care-franchisee-takes-on-new-venture-with-trublue-2721916).*

## Story

TruBlue Total House Care, the home maintenance and senior service provider with more than 80 open units, is welcoming a long-time business owner to its team of franchisees.

Vince Maffeo has been running his parents’ California-based Comfort Keepers franchise since 2008. Nearly 15 years later, Maffeo has grown that business from three to 10 territories and caters to nearly 300 clients. With years of experience behind him, Maffeo has decided to take on a new venture and has signed on to open his own TrueBlue Total House Care franchise.

Maffeo recently spoke to McKnights Home Care about his decision to open a TruBlue franchise in his own territory of Modesto, California.

“We have an abundance of referral sources in that area that will refer clients on the Comfort Keepers side who can also become clients for TruBlue,” Maffeo said. “With Comfort Keepers, we will take care of the client; with TruBlue, we will take care of the actual home that they live in.”

Maffeo, who will continue to operate Comfort Keepers in addition to his new ownership of TruBlue, said at least 62% of his current client base is interested in adding home maintenance services on top of the services he already provides, so this decision was somewhat of a no-brainer for him.

*The initial investment to start a TruBlue Total House Care ranges from $65,000 to $91,000, and interested owners can visit* *www.trubluefranchise.com* *to learn more about franchise opportunities.*

## Entities

- 1851 Franchise (publication)
- Home Services (sector)
- franchise expansion (topic)
- senior care (topic)
- TruBlue Total House Care (company)
- home maintenance (topic)
- Comfort Keepers (company)
- Modesto, California (location)

---
Originally reported by 1851 Franchise (https://1851franchise.com/trubluehomeserviceally/long-time-home-care-franchisee-takes-on-new-venture-with-trublue-2721916). Summarized by Burnaze (https://burnaze.com/article/05ff0ac7-7593-4d45-b30f-637264c17ba1).