--- title: "How Sola Salons Leverages Technology To Support Franchisees And Pros" url: https://burnaze.com/article/0636c3a0-30ed-419e-bf9b-1927e6c95ca5 source: "1851 Franchise" original_url: https://1851franchise.com/how-sola-salons-uses-technology-to-transform-the-salon-suites-industry-2728205 category: "Hair & salon suites" industry: "Beauty & Wellness" segment: "Hair & salon suites" topics: ["Technology"] published: 2025-01-02T20:15:43.000Z modified: 2026-11-01T01:01:53.744Z image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/69af83b51c948aa6e7b5da5635bcbeee6291.jpg --- # How Sola Salons Leverages Technology To Support Franchisees And Pros **TL;DR:** Sola Salons leverages technology to support franchisees and salon professionals, creating seamless solutions that simplify operations and enhance profitability. The company's technology strategy includes a comprehensive digital funnel, franchisee support tools, and future development plans to support Sola Pros with their digital platforms. *originally published in 1851 Franchise on 2025-01-02. [Read the original](https://1851franchise.com/how-sola-salons-uses-technology-to-transform-the-salon-suites-industry-2728205).* ## Key facts - Sola Salons uses technology to support franchisees - Digital tools simplify operations and enhance profitability - Innovation focuses on empowering independence ## Story In today’s dynamic salon suites industry, success hinges on more than just location and aesthetics. It requires innovation, efficiency and a deep understanding of the needs of franchisees and salon professionals. At Sola Salons, technology is at the heart of this strategy, creating seamless solutions that simplify operations, enhance profitability and empower independence. With a forward-thinking approach to digital tools, Sola is transforming the business model and setting new standards for salon suite franchises. Sola Salons’ technology strategy begins with a clear understanding of its customers. “At the franchisor level, our customers are our franchise owners,” said Jeff Grayson, chief technology officer. “We design tools to make their businesses more manageable and profitable and help them stay connected to their Sola Pros — their customers.” The Sola Salons business model includes multiple layers of interactions and customer relationships, and careful use of technology ensures that these relationships develop and play out smoothly at all levels. “Our goal is to make Sola easy for our franchisees *and* their pros,” Grayson said. ## Technology and operations One of the most critical aspects of Sola’s model is occupancy, and technology plays a pivotal role in turning leads into leases. Sola uses a comprehensive digital funnel that includes: 1. **Traffic Generation:** A blend of organic and paid marketing drives prospective pros to Sola’s website. “That lead-to-lease journey starts with collaborations with our marketing department to work to drive traffic to our locations and, very importantly, to our website,” Grayson said. “That traffic takes two forms at the highest level. One is organic traffic, and the other is paid traffic.” 1. **Conversion-Focused Website:** Designed as a high-performing conversion tool, the website captures interest and directs potential leads into the company’s CRM system. 2. **New CRM Implementation:** Sola is rolling out a cutting-edge customer relationship management system to further enhance the lead-to-lease journey, simplify the sales process, personalize communication and improve lead conversion rates. By refining these processes, Sola ensures every lead is nurtured with care, maximizing occupancy for its franchisees. ## Franchisee support tools Sola’s technology extends beyond lead conversion, supporting franchisees in daily operations and maintenance. With key tools like digital signage and SMS-based maintenance request capabilities, Sola has laid the foundation for franchisees to create a space that Sola Pros will be proud to work out of. “Sola’s commitment to innovation is about creating tools that help our franchisees and their teams be better connected to their Pros,” Grayson said. “Our ultimate goal is to support salon professionals and beauty professionals who are looking to start their own business with a physical platform.” ## Future development plans While this has created an incredibly successful model for the Sola Salons system, the franchisor is looking to further level-up its support for the Sola Pros, ultimately creating an even stronger, more attractive business model for prospective franchisees. “We’re also putting in place a vision to support Sola Pros with their digital platforms as well,” Grayson said. “We’re creating ways to help pros build their books and support their businesses with new lead generation, making us a one-stop-shop for pros and differentiating us from other salon suite models.” With Grayson’s extensive experience in technology leadership roles, including previous positions at Orangetheory Fitness, Equinox, SoulCycle and IKON Pass, Sola’s commitment to innovation is clear. “We’re constantly evolving and innovating to create tools that help franchisees and their teams better connect with and support their pros more effectively,” Grayson said. “While some initiatives are still in development, this innovation positions us to redefine the salon suite model, providing pros both physical and digital platforms to help them achieve their dreams of independence.” ## Entities - 1851 Franchise (publication) - Beauty & Wellness (sector) - franchisee support (topic) - Orangetheory Fitness (company) - innovation (topic) - Sola Salons (company) - Equinox (company) - SoulCycle (company) - technology support (topic) - digital platforms (topic) - salon suites industry (topic) --- Originally reported by 1851 Franchise (https://1851franchise.com/how-sola-salons-uses-technology-to-transform-the-salon-suites-industry-2728205). Summarized by Burnaze (https://burnaze.com/article/0636c3a0-30ed-419e-bf9b-1927e6c95ca5).