---
title: "ServiceMaster Brands welcomes new Merry Maids President"
url: https://burnaze.com/article/068a73b1-0da6-4190-b633-e5e31f5b3ac9
source: "Franchise Magazine USA"
original_url: https://franchisemagazineusa.com/servicemaster-brands-welcomes-new-merry-maids-president/
author: "Andrew Carlo"
category: "Restoration"
industry: "Home Services"
segment: "Restoration"
topics: ["People"]
published: 2025-02-04T19:12:53.000Z
modified: 2026-11-01T01:01:21.580Z
image: https://franchisemagazineusa.com/wp-content/uploads/2025/02/Merry-Maids-cleaning.jpg
---

# ServiceMaster Brands welcomes new Merry Maids President

**TL;DR:** ServiceMaster Brands has appointed Regan Stokes as the new president of its Merry Maids brand, bringing nearly a decade of experience in franchised service organizations. Merry Maids provides residential cleaning services with over 485 locations nationally.

*By Andrew Carlo, originally published in Franchise Magazine USA on 2025-02-04. [Read the original](https://franchisemagazineusa.com/servicemaster-brands-welcomes-new-merry-maids-president/).*

## Story

ServiceMaster Brands announced that Regan Stokes has joined its Merry Maids brand as its new president.

Stokes, based in Las Vegas, brings nearly a decade of experience in franchised service organizations, where she has driven sustainable, profitable growth for franchisees, ServiceMaster said. Regan’s experience includes leading service-based franchises such as Pure Barre and The Original Fit Factory.

“What excites me most about leading Merry Maids is the personal connection I have to the brand and the tremendous opportunity to build on its rich legacy,” Regan said. “Growing up in a household with two working parents, I remember how busy life could get. On the days Merry Maids came, it felt like magic—walking into a home that smelled clean, looked organized, and felt calm. It wasn’t just about having a tidy space; it was about the sense of relief and happiness that came with it.”

“The chaos of daily life was turned into order, and the stress in our household immediately decreased,” Regan adds. “Those moments left a lasting impression on me and shaped my belief in the power of a well-cared-for home. Today, with the pace of life accelerating due to technology and increasing demands on individuals and families, the role of Merry Maids is more important than ever.” Merry Maids provides residential cleaning services and has more than 485 locations nationally. The company was founded in Omaha, Nebraska in 1979 and was acquired by Service Master in 1988.

ServiceMaster’s brands include ServiceMaster Restore, ServiceMaster Recovery Management (SRM), ServiceMaster Clean, Two Men and a Truck, Two Men and a Junk Truck, ServiceMaster Bio Clean, Indoor Science, and Two Maids.

ServiceMaster has more than 7,000 global company-owned and franchise locations. The company is based in Atlanta, Georgia and was founded in Chicago in 1929.

## Entities

- Home Services (sector)
- home services (topic)
- Franchise Magazine USA (publication)
- Andrew Carlo (person)
- leadership change (topic)
- LAS VEGAS (location)
- franchise management (topic)
- Omaha (location)
- Pure Barre (company)
- ServiceMaster (company)
- Atlanta, Ga. (location)
- Merry Maids (company)

---
Originally reported by Andrew Carlo, Franchise Magazine USA (https://franchisemagazineusa.com/servicemaster-brands-welcomes-new-merry-maids-president/). Summarized by Burnaze (https://burnaze.com/article/068a73b1-0da6-4190-b633-e5e31f5b3ac9).