---
title: "Fox Business: America loves to drink and Pernod Ricard is sipping up the profits"
url: https://burnaze.com/article/06d7aedc-272e-4acb-9050-f83242a21a09
source: "1851 Franchise"
original_url: https://1851franchise.com/fox-business-america-loves-to-drink-and-pernod-ricard-is-sipping-up-the-profits-2705778
category: "Finance"
topics: ["Finance & M&A"]
published: 2018-03-02T20:15:30.000Z
modified: 2026-11-01T04:10:01.567Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/0160f7c080c3dba1198c162d37cd05ab5178.jpg
---

# Fox Business: America loves to drink and Pernod Ricard is sipping up the profits

**TL;DR:** Pernod Ricard sees profits from the sale of whiskey, tequila, and cognac, as spirits overtake 35.6 percent of the market. The Distilled Spirits Council of the United States says supplier sales in the U.S. rose $1 billion last year.

*originally published in 1851 Franchise on 2018-03-02. [Read the original](https://1851franchise.com/fox-business-america-loves-to-drink-and-pernod-ricard-is-sipping-up-the-profits-2705778).*

## Story

According to a recent Fox Business article, in 2017, the sale of whiskey, tequila and cognac continued to grow. The Distilled Spirits Council of the United States (DISCUS) says supplier sales in the U.S. rose $1 billion last year. But beer sales continue to decline as spirits overtake 35.6 percent of the market.

“I think it is also linked to the millennials, whom we want to recruit with our brands,” said Gilles Bogaert, the managing director of finance and operations at Pernod Ricard. “They want newness, they want a product with authenticity and quality, they want a digital connection, so that’s what we try to do with our brands.”

## Entities

- 1851 Franchise (publication)
- General (sector)
- sales growth (topic)
- Fox Business (company)
- millennials (topic)
- Distilled Spirits Council of the United States (regulator)
- spirits market (topic)

---
Originally reported by 1851 Franchise (https://1851franchise.com/fox-business-america-loves-to-drink-and-pernod-ricard-is-sipping-up-the-profits-2705778). Summarized by Burnaze (https://burnaze.com/article/06d7aedc-272e-4acb-9050-f83242a21a09).