---
title: "Reena Patel of The Lash Lounge Awarded Franchisee of the Year by International Franchise Association"
url: https://burnaze.com/article/06dee33e-c5d7-403d-9f12-0165f7eedcc8
source: "Franchising.com"
original_url: https://www.franchising.com/news/20230302_reena_patel_of_the_lash_lounge_awarded_franchisee_of_the_year_by_internatio.html
category: "Wax, brow & lash"
industry: "Beauty & Wellness"
segment: "Wax, brow & lash"
published: 2023-03-02T12:00:00.000Z
modified: 2026-11-01T00:53:00.498Z
image: https://images.unsplash.com/photo-1524749292158-7540c2494485?w=1600&q=80&auto=format&fit=crop
---

# Reena Patel of The Lash Lounge Awarded Franchisee of the Year by International Franchise Association

**TL;DR:** Reena Patel of The Lash Lounge was awarded Franchisee of the Year by the International Franchise Association for her outstanding performance and contributions. The award recognizes leading franchise owners from IFA member brands who help promote the franchise business model.

*originally published in Franchising.com on 2023-03-02. [Read the original](https://www.franchising.com/news/20230302_reena_patel_of_the_lash_lounge_awarded_franchisee_of_the_year_by_internatio.html).*

## Story

“Franchisee of the Year recipients represent the best in franchising,” said Matthew Haller, president and CEO of the International Franchise Association.

The Franchisee of the Year Award, sponsored by IFA’s partner Paychex, recognizes leading franchise owners from IFA member brands whose outstanding performance and contributions help protect, enhance, and promote the franchise business model. Nominated by their parent company, individuals are selected for their service to their communities, fostering a strong and vibrant workforce, opening the doors for career growth and entrepreneurship, and supporting their fellow franchisees.

Patel joined The Lash Lounge organization in 2019, then as a single-unit operator of The Lash Lounge Dr. Phillips – Orlando. Reena embodies the intelligence, leadership, grit and spirit of a successful Lash Lounge franchisee, with a positivity and drive that inspires and motivates her growing team to achieve competitive revenue milestones and exceptional guest service alike. Reena’s tireless, energetic pursuit of excellence is a legacy she pursues not only for herself but her two young sons.

“I couldn’t be prouder to congratulate Reena on the high honor of achieving IFA’s Franchisee of the Year Award. Reena is absolute dynamite. She is incredible, determined—with year-round excitement. She is a natural-born leader with an attitude that is absolutely positive and infectious. She motivates her people; she inspires her team,” said Meg Roberts, CEO and president of The Lash Lounge.

According to Oxford Economics, franchising on average provides higher wages and better benefits than non-franchised businesses, as well as greater entrepreneurial opportunities to minorities, women, veterans, and other underrepresented communities.

## Entities

- Franchising.com (publication)
- Beauty & Wellness (sector)
- IFA (company)
- Matt Haller (person)
- women in franchising (topic)
- franchisee award (topic)
- franchise business model (topic)
- Paychex (company)
- Oxford Economics (company)
- The Lash Lounge (company)
- Meg Roberts (person)

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Originally reported by Franchising.com (https://www.franchising.com/news/20230302_reena_patel_of_the_lash_lounge_awarded_franchisee_of_the_year_by_internatio.html). Summarized by Burnaze (https://burnaze.com/article/06dee33e-c5d7-403d-9f12-0165f7eedcc8).