---
title: "Cousins Subs® Promotes Maja Gettrust to VP of Marketing"
url: https://burnaze.com/article/0709a284-5401-4f5f-98fe-29ccd4d50d91
source: "Franchising.com"
original_url: https://www.franchising.com/news/20260520_cousins_subs_promotes_maja_gettrust_to_vp_of_marketing.html
category: "Sandwich & sub"
industry: "Restaurants"
segment: "Sandwich & sub"
topics: ["Marketing","People"]
published: 2026-05-20T12:00:00.000Z
modified: 2026-10-31T16:11:21.543Z
image: https://images.unsplash.com/photo-1561758033-d89a9ad46330?w=1600&q=80&auto=format&fit=crop
---

# Cousins Subs® Promotes Maja Gettrust to VP of Marketing

**TL;DR:** Cousins Subs has promoted Maja Gettrust to Vice President of Marketing, where she will lead the company's marketing initiatives. Gettrust joined the company in 2023 as Creative Manager and has since advanced through several leadership roles.

*originally published in Franchising.com on 2026-05-20. [Read the original](https://www.franchising.com/news/20260520_cousins_subs_promotes_maja_gettrust_to_vp_of_marketing.html).*

## Story

Gettrust joined Cousins Subs in 2023 as creative manager and quickly elevated the brand’s creative direction, leading a refresh of core assets and helped sharpen the company’s visual identity shortly after her arrival. With more than a decade of experience in retail and foodservice marketing, she modernized creative execution and strengthened the brand’s overall marketing presence.

Since joining the company, Gettrust advanced through several leadership roles, including her promotion to creative director in December 2024 and her appointment to the Cousins Subs Leadership Team in an interim capacity in July 2025. In each role, she helped define brand direction, raise creative standards and strengthen the consistency of marketing execution across channels.

In her role as vice president of marketing, Gettrust leads the company’s marketing initiatives, overseeing brand strategy, creative development, media, loyalty marketing, digital platforms and vendor partnerships, including the company’s website and mobile app.

“Maja strengthens how our brand shows up across every touchpoint and brings consistency and intention to our marketing,” said Christine Specht, CEO of Cousins Subs. “She continually moves the brand forward in both how we look and how we connect with our guests.”

“Maja leads in a way that stands out,” said Jason Westhoff, president of Cousins Subs. “She’s steady in how she works, clear in her decisions and consistent in how she shows up for the team.”

Prior to joining Cousins Subs, Gettrust spent more than 10 years with Breadsmith Franchising in progressive creative and marketing roles focused on brand strategy, creative leadership and marketing execution.

Gettrust holds a Bachelor of Arts in design and fine arts from the University of Wisconsin–Green Bay.

## Entities

- Franchising.com (publication)
- QSR (sector)
- Cousins Subs (company)
- executive promotion (topic)
- marketing leadership (topic)
- brand strategy (topic)
- Christine Specht (person)
- marketing initiatives (topic)
- Jason Westhoff (person)
- Maja Gettrust (person)
- Breadsmith Franchising (company)

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Originally reported by Franchising.com (https://www.franchising.com/news/20260520_cousins_subs_promotes_maja_gettrust_to_vp_of_marketing.html). Summarized by Burnaze (https://burnaze.com/article/0709a284-5401-4f5f-98fe-29ccd4d50d91).