---
title: "J. Fall Group Brands Acquired by K2 Restaurants to Grow Nostalgic Eateries"
url: https://burnaze.com/article/07138abf-d521-47d3-91d6-48d0d54fe13c
source: "1851 Franchise"
original_url: https://1851franchise.com/j-fall-group-brands-acquired-by-k2-restaurants-to-grow-nostalgic-eateries-2709808
category: "Restaurants"
industry: "Restaurants"
topics: ["Finance & M&A"]
published: 2019-04-29T22:17:46.000Z
modified: 2026-11-01T02:28:14.010Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/2507d73fb951e11ddd91b79f72783ef58619.jpg
---

# J. Fall Group Brands Acquired by K2 Restaurants to Grow Nostalgic Eateries

**TL;DR:** K2 Restaurants acquired J. Fall Group brands to grow nostalgic eateries. The acquisition includes yet-to-debut concepts and the rights to Tinfoil: Liquor and Grocery brand and future locations.

*originally published in 1851 Franchise on 2019-04-29. [Read the original](https://1851franchise.com/j-fall-group-brands-acquired-by-k2-restaurants-to-grow-nostalgic-eateries-2709808).*

## Story

The company announced late April 2019 that it acquired J. Fall Group brands in a partnership to increase brand awareness with marketing and promotions of nostalgic eateries such as Nighthawk Breakfast Bar, and fast-casual variant Nighthawk: A.M.; Tinfoil: Liquor & Grocery; Paperboy Pizza and Easy’s.

According to Restaurant Hospitality, “The acquisition includes yet-to-debut concepts by J. Fall Group ” and the rights to Tinfoil: Liquor and Grocery brand and future locations.

K2 Restaurants has been expanding throughout the past few years as the company most recently partnered with other industry leads to create concepts such as STRFSH and Supertoro .

While J. Fall Group has been acquired, Jeremy Fall, co-creator of J. Fall Group, is “a prolific entrepreneur who got his start as marketing and promotions manager of the Avalon in Hollywood at age 16, [and] will remain creative director for the original concepts for the next year,” according to K2 Restaurants.

Fall stated to Restaurant Hospitality, “Having K2 step in will help pour gasoline on the fire and expand our playground across the country so that we can open our doors to more people.”

## Entities

- 1851 Franchise (publication)
- Restaurants (sector)
- restaurant expansion (topic)
- brand acquisition (topic)
- nostalgic eateries (topic)

---
Originally reported by 1851 Franchise (https://1851franchise.com/j-fall-group-brands-acquired-by-k2-restaurants-to-grow-nostalgic-eateries-2709808). Summarized by Burnaze (https://burnaze.com/article/07138abf-d521-47d3-91d6-48d0d54fe13c).