---
title: "Subway® Reveals Sidekicks, an Irresistible Collection of Footlong Cookies, Churros and Pretzels"
url: https://burnaze.com/article/072cd48f-a8fb-4009-b1fd-61dcdd5c20b2
source: "Franchising.com"
original_url: https://www.franchising.com/news/20240122_subway_reveals_sidekicks_an_irresistible_collection_of_footlong_cookies_chu.html
category: "Sandwich & sub"
industry: "Restaurants"
segment: "Sandwich & sub"
published: 2024-01-22T12:00:00.000Z
modified: 2026-10-31T20:02:55.590Z
image: https://images.unsplash.com/photo-1568901346375-23c9450c58cd?w=1600&q=80&auto=format&fit=crop
---

# Subway® Reveals Sidekicks, an Irresistible Collection of Footlong Cookies, Churros and Pretzels

**TL;DR:** Subway has introduced Sidekicks, a collection of footlong snacks including cookies, churros, and pretzels, in partnership with Cinnabon and Auntie Anne's. The new menu items are available exclusively at Subway restaurants starting January 22.

*originally published in Franchising.com on 2024-01-22. [Read the original](https://www.franchising.com/news/20240122_subway_reveals_sidekicks_an_irresistible_collection_of_footlong_cookies_chu.html).*

## Story

Three beloved snacks - Subway's chocolate chip cookies, Cinnabon® churros and Auntie Anne's® pretzels - take on a new, iconic footlong form, exclusively at Subway restaurants starting January 22

To take snacking to new lengths, Subway's culinary team joined forces with Cinnabon and Auntie Anne's to create a craveworthy new twist on their classic snacks. Subway also spent a year perfecting the recipe for its Footlong Cookie to complete this irresistible new addition to Subway's menu that's big on size, taste and value:

- A new **Cinnabon Footlong Churro** for $2, is baked to perfection, served warm and topped with Cinnabon's world-famous Makara® cinnamon and sugar.*

- The **Auntie Anne's Footlong Pretzel** for $3, reimagines Auntie Anne's buttery and salty classic, served with a side of Subway's Honey Mustard that takes each bite to another level.*

- The **Footlong Cookie** for $5*, is back nationwide and better than ever after popping up in select restaurants on National Cookie Day in 2022 and 2023 – it's thick, gooey and packed with chocolate chips.*

"The introduction of Sidekicks builds on six decades of equity and expertise in all things footlong," said Douglas Fry, President of Subway North America. "This whole new category on our menu offers Subway fans something they can't get anywhere else and kicks off a year of culinary innovation and delicious new menu items. 2024 may be the most exciting chapter yet in our growth story."

Subway's multiyear transformation journey began in 2021 with an overhaul of its pantry of ingredients and continued to crescendo with significant changes to its entire guest experience, whether dining in or ordering online. While previous menu and experience updates have been focused on Subway's signature sandwiches, Sidekicks puts a deserved spotlight on the rest of Subway's menu.

"We're excited to team up with Subway to bring guests the fun and flavor of two of our iconic brands - Cinnabon and Auntie Anne's," said Dave Mikita, President of International and Retail Channels at Focus Brands. "These fan-favorite snacks will delight guests in new, craveable ways."

## Entities

- Franchising.com (publication)
- QSR (sector)
- menu pricing (topic)
- partnership (topic)
- Subway (company)
- new menu items (topic)
- Cinnabon (company)
- Auntie Anne's (company)
- FOCUS Brands (company)
- Douglas Fry (person)
- snack offerings (topic)
- Dave Mikita (person)

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Originally reported by Franchising.com (https://www.franchising.com/news/20240122_subway_reveals_sidekicks_an_irresistible_collection_of_footlong_cookies_chu.html). Summarized by Burnaze (https://burnaze.com/article/072cd48f-a8fb-4009-b1fd-61dcdd5c20b2).