---
title: "Using Snapchat for Business...Reluctantly"
url: https://burnaze.com/article/073db07c-45d2-4f81-bf58-7d07970718e1
source: "1851 Franchise"
original_url: https://1851franchise.com/using-snapchat-for-businessreluctantly-4335
category: "Franchise Industry"
industry: "Franchise Industry"
topics: ["Technology"]
published: 2016-04-20T13:08:23.000Z
modified: 2026-11-01T04:13:45.264Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/b3616797990f0f2cbf300433e81fdfac2065160420082023.jpeg
---

# Using Snapchat for Business...Reluctantly

**TL;DR:** Marketers have expressed skepticism about using Snapchat for business due to concerns about its viability and potential replacement by newer platforms. Snapchat's potential for brands lies beyond sending funny pics that disappear.

*originally published in 1851 Franchise on 2016-04-20. [Read the original](https://1851franchise.com/using-snapchat-for-businessreluctantly-4335).*

## Story

Here are the top reasons many marketers have given me when I’ve asked why they’re not using **Snapchat** for their business.

1. I don’t see a viable use for business

2. It’s for kids

3. By the time we get rolling, it will be replaced with the next “big thing”

All of these things were said about Facebook in 2010. And the internet in 1995. And probably television in 1950!

Snapchat’s potential for brands lies beyond sending funny pics that disappear. This week on **Social Geek Radio**, **Deb Evans** and I will start our exploration into Snapchat for your business with guest **Sarah Shah** who will guide us through the Snapchat features that brands are using to engage. Join this discussion at socialgeekradio.com!

Diving into live streaming video apps **Meerkat** and **Periscope** also helped get our creative juices flowing for the advent of **Facebook Live** for businesses. So learning Snapchat’s business applications now may prepare us for the coming changes of the Facebook properties **Messenger**, **WhatsApp**, and **Instagram**. All of them compete with Snapchat in some manner and the commercialization of each will be driven by that competition.

When do you need to get onto a new social network? Right *after* it appears to make an impact and right *before* your competitors do. That window is *now* for Snapchat. Hang with Social Geek Radio for this one…we’ll figure it out, even if we do so reluctantly!

## Entities

- 1851 Franchise (publication)
- Franchise Industry (sector)
- Facebook (company)
- Instagram (company)
- social media marketing (topic)
- Snapchat (company)
- business applications (topic)
- platform viability (topic)

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Originally reported by 1851 Franchise (https://1851franchise.com/using-snapchat-for-businessreluctantly-4335). Summarized by Burnaze (https://burnaze.com/article/073db07c-45d2-4f81-bf58-7d07970718e1).