---
title: "Empower Brands Chooses Curious Jane For Consumer Marketing of 3 Residential Brands"
url: https://burnaze.com/article/077757df-0752-4251-894b-e8f574d39466
source: "Franchising.com"
original_url: https://www.franchising.com/news/20240208_empower_brands_chooses_curious_janefor_consumer_marketing_of_3_residential_.html
category: "Marketing"
industry: "Business Services"
segment: "Marketing"
topics: ["Marketing"]
published: 2024-02-08T12:00:00.000Z
modified: 2026-10-31T20:01:13.837Z
image: https://images.unsplash.com/photo-1551836022-deb4988cc6c0?w=1600&q=80&auto=format&fit=crop
---

# Empower Brands Chooses Curious Jane For Consumer Marketing of 3 Residential Brands

**TL;DR:** Empower Brands has chosen Curious Jane for consumer marketing of three residential brands: Archadeck Outdoor Living, Conserva Irrigation, and Outdoor Lighting Perspectives. Empower Brands is a portfolio company of MidOcean Partners, a private equity firm.

*originally published in Franchising.com on 2024-02-08. [Read the original](https://www.franchising.com/news/20240208_empower_brands_chooses_curious_janefor_consumer_marketing_of_3_residential_.html).*

## Story

“We look forward to collaborating with Curious Jane to further enhance the marketing program for Archadeck, Conserva Irrigation and Outdoor Lighting Perspectives,” said Empower Brands CEO Scott Zide. “We are confident Curious Jane’s powerful creative and paid media strategies will help us tell the story of our brands beautifully.”

All three well-established brands have earned national and industry recognition. The brands are ranked perennially on Entrepreneur magazine’s prestigious Franchise 500, including on the 2024 list that just published. Additionally, Conserva was ranked on the Inc. 5000 list of fastest-growing brands in America in 2019, 2020 and 2023, and Outdoor Lighting Perspectives was on the Inc. 5000 list in 2022.

Archadeck Outdoor Living was founded in 1980 and has 86 locations. Conserva Irrigation was founded in 2010 and has 195 locations. Outdoor Living Perspectives was founded in 1995 and has 126 locations.

Curious Jane President and CEO Lora Kellogg, CFE, said, “We are excited to work alongside Empower Brands to raise awareness of their awesome brands and the outstanding products and services they provide to their customers.”

Based in Lakeland, Florida, Curious Jane works with national franchise clients such as Kumon North America, Neighborly Brands, Winmark, WellBiz Brands, Office Pride Commercial Cleaning Services, Plato’s Closet, Once Upon A Child, Play It Again Sports, Goodcents and more.

Empower Brands was founded in 2022 as a product of the integration of Lynx Franchising and Outdoor Living Brands. Empower encompasses 10 industry-leading brands across commercial and residential services: JAN-PRO, FRSTeam, Archadeck Outdoor Living, Outdoor Lighting Perspectives (OLP), Conserva Irrigation, Superior Fence & Rail, Wallaby Windows, Koala Insulation, Canopy Lawn Care and Bumble Roofing. Empower is dedicated to providing its customers with the highest quality products and services in the commercial and home services industries while simultaneously delivering its franchise owners committed personal support, tools and empowerment to pursue their own success.

Empower Brands is a portfolio company of MidOcean Partners, a leading private equity firm with an excellent track record investing in successful, growth-focused franchise businesses. For more about Empower Brands, visit the company's website at EmpowerFranchising.com.

## Entities

- Franchising.com (publication)
- Business Services (sector)
- private equity (topic)
- franchise marketing (topic)
- Empower Brands (company)
- Conserva Irrigation (company)
- Outdoor Lighting Perspectives (company)
- Scott Zide (person)
- marketing partnership (topic)
- Curious Jane (company)
- Archadeck Outdoor Living (company)
- Lora Kellogg (person)

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Originally reported by Franchising.com (https://www.franchising.com/news/20240208_empower_brands_chooses_curious_janefor_consumer_marketing_of_3_residential_.html). Summarized by Burnaze (https://burnaze.com/article/077757df-0752-4251-894b-e8f574d39466).