---
title: "Walk-On's Sports Bistreaux Appoints Laurie Curtis as Chief Marketing Officer"
url: https://burnaze.com/article/07c2c38d-2809-4c60-a38d-f5c87e7c8d10
source: "Franchising.com"
original_url: https://www.franchising.com/news/20231207_walkon39s_sports_bistreaux_appoints_laurie_curtis_as_chief_marketing_office.html
category: "Restaurants"
industry: "Restaurants"
topics: ["Marketing","People"]
published: 2023-12-07T12:00:00.000Z
modified: 2026-10-31T20:02:29.402Z
image: https://images.unsplash.com/photo-1568901346375-23c9450c58cd?w=1600&q=80&auto=format&fit=crop
---

# Walk-On's Sports Bistreaux Appoints Laurie Curtis as Chief Marketing Officer

**TL;DR:** Walk-On's Sports Bistreaux has appointed Laurie Curtis as Chief Marketing Officer to drive strategic marketing initiatives and enhance brand visibility. Curtis brings over 25 years of marketing experience, having held leadership roles at Denny's, Pizza Hut, TGI Friday's, and Domino's Pizza.

*originally published in Franchising.com on 2023-12-07. [Read the original](https://www.franchising.com/news/20231207_walkon39s_sports_bistreaux_appoints_laurie_curtis_as_chief_marketing_office.html).*

## Story

"As Walk-On's continues to grow, Laurie's rich background and expertise make her the perfect addition to our brand and executive leadership team," said Chris Dawson, CEO of Walk-On's. "With Laurie at the helm of our marketing efforts, we are confident she will elevate our brand and help redefine the sports dining experience."

Curtis comes to Walk-On's with over 25 years of marketing experience. In her most recent role as Vice President of Marketing and Menu Innovation at Denny's, Curtis played a pivotal role in revitalizing the brand, driving growth, and leading significant menu innovations. Her responsibilities included overseeing brand and field marketing, product development, communications, and insights.

Curtis has also held leadership roles with multi-billion-dollar companies, like Pizza Hut, TGI Friday's, and Domino's Pizza. She holds a bachelor's degree in marketing from Texas A&M University and an MBA from The University of Texas - Dallas.

"I am thrilled to join Walk-On's at a time when people are craving a special dining experience. I believe Walk-On's has the food, ambience, and commitment to hospitality that truly sets this brand apart," said Curtis. "My vision is to not only make Walk-On's a household name but to help transform the brand into the icon we truly believe it can be. The exceptional team at Walk-On's is laser focused on creating an unforgettable experience for our guests, and I am excited to be a part of the brand's incredible journey."

Curtis assumed her new role on December 4 and will be located in Walk-On's Atlanta headquarters.

## Entities

- Franchising.com (publication)
- QSR (sector)
- brand growth (topic)
- executive appointment (topic)
- Domino's (company)
- Pizza Hut (company)
- Denny's (company)
- TGI Fridays (company)
- marketing leadership (topic)
- Walk-On's Sports Bistreaux (company)
- Chris Dawson (person)
- Laurie Curtis (person)

---
Originally reported by Franchising.com (https://www.franchising.com/news/20231207_walkon39s_sports_bistreaux_appoints_laurie_curtis_as_chief_marketing_office.html). Summarized by Burnaze (https://burnaze.com/article/07c2c38d-2809-4c60-a38d-f5c87e7c8d10).