---
title: "Yahoo Finance: Amazon Raises Monthly Fee for Prime Service by 18 Percent"
url: https://burnaze.com/article/07dbd9f0-c5c4-494f-9780-0109c020b222
source: "1851 Franchise"
original_url: https://1851franchise.com/yahoo-finance-amazon-raises-monthly-fee-for-prime-service-by-18-percent-2705308
category: "Finance"
topics: ["Finance & M&A"]
published: 2018-01-19T16:11:01.000Z
modified: 2026-11-01T02:53:07.448Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/ffa733eafb1611824d07608ecf9db7e17016.jpg
---

# Yahoo Finance: Amazon Raises Monthly Fee for Prime Service by 18 Percent

**TL;DR:** Amazon raises its monthly fee for Prime service by 18 percent, from $10.99 to $12.99. The company is taking advantage of consumers' willingness to pay more for the ease of online shopping, quick shipping and video streaming.

*originally published in 1851 Franchise on 2018-01-19. [Read the original](https://1851franchise.com/yahoo-finance-amazon-raises-monthly-fee-for-prime-service-by-18-percent-2705308).*

## Story

Amazon is taking advantage of consumers' willingness to pay more for the ease of online shopping, quick shipping and video streaming. According to a recent Yahoo Finance article , Amazon.com will be raising its monthly fee for Amazon Prime. In addition to the annual fee, customers will now have to pay $12.99, up from $10.99. College students will also see a dollar increase for the Amazon Prime Student membership.

In 2014, the company had increased the membership fees by 25 percent to $99. As consumers continue to increase their online shopping habits, Amazon Prime is a big part of the e-commerce giant’s strategy for growth. Despite the bad news for consumers, Amazon’s shares went up 1.2 percent in early Friday trading.?

## Entities

- 1851 Franchise (publication)
- General (sector)
- Amazon (company)
- Yahoo (company)
- online shopping (topic)
- price increase (topic)
- membership fees (topic)

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Originally reported by 1851 Franchise (https://1851franchise.com/yahoo-finance-amazon-raises-monthly-fee-for-prime-service-by-18-percent-2705308). Summarized by Burnaze (https://burnaze.com/article/07dbd9f0-c5c4-494f-9780-0109c020b222).